“In the month of October, in solidarity with every woman suffering from breast cancer, we at NBK wear the ribbon to show our support. It’s not just a ribbon we wear; it symbolizes life, struggle and courage. I am proud to say that National Bank of Kuwait is one of the largest institutions committed to social responsibility, and specifically to raise awareness towards Breast Cancer. This responsibility is not just a duty but a moral commitment to provide support wherever needed no matter what the circumstances are.” Shaikha Al Bahar, NBK Chief Executive Officer
Every year, October marks a month of awareness dedicated to shed light on Breast Cancer. This year, the National Bank of Kuwait is going beyond the month of October in its efforts to raise awareness.
Where Breast Cancer awareness is concerned, it is our individual and collective responsibility to do our part to raise awareness, and NBK has committed to raising awareness about Breast Cancer and various causes as part of its responsibility towards society.
To show support for this cause, NBK has committed to raising awareness by distributing Pink Ribbons to all employees, collaborating with Royale Hayat Hospital for early detection exams, and extending the campaign throughout all of its official social media channels: Facebook, Twitter and Instagram by including daily tips and facts about the cause.
Throughout the years, NBK has played a major role towards supporting charities and raising awareness ranging from various events and activities like The Annual Walkathon, the Ramadan “Iftar Tent”, NBK’s Children’s Hospital, supporting the Orphanage, and much more. Following a long line of corporate social responsibility campaigns, this initiative also reflects NBK’s commitment towards society and all of its members. In continuation with these events, NBK’s Breast Cancer Awareness holds true with the institution’s values.
In collaboration with Royale Hayat Hospital, NBK offers all its female customers a special discount on a Bilateral Mammogram for the early detection of breast cancer, as part of NBK’s awareness campaign “Be Aware”, which is valid until 30 November 2012. So not to worry, if you missed out on October, awareness goes beyond this month, as it is supposed to; breast cancer awareness and breast self-examinations, along with checkups at a certified medical treatment center, should not be reserved to a certain month.
“This breast cancer initiative aims at educating our customers on the importance of early detection and encouraging them to get routine checkups”, said Manal Al Mattar, Public Relations Executive Manager at NBK.
Also, both male and female NBK employees have been highly supportive of this cause in wearing their pink ribbons to work daily throughout the month of October, and NBK is the first bank to officially support this cause and light its building with the trade mark Pink every night to show its support too. It is a collective responsibility, and it starts with one person to lead by example.