H&M is a brand that’s globally renowned for its exceptional taste in trendy street style and timeless classic pieces. Long loved, H&M also keeps its customer based interested by contributing to society – whether it’s through their environmentally conscious clothing, affordable prices, or presenting the public with attainable luxury pieces by collaborating with celebrated fashion houses like KENZO.
For their latest collaboration, KENZO and H&M have teamed to form an inspirational campaign to remind H&M fans all around the world that their collections stand for more than just ready-to-wear fashion. Wearing a piece by KENZO x H&M means individuality, strength and owning who you are – standing out in the crowd. What better way to do this by campaigning with worldwide Brand Ambassadors who hail from different walks of life across the globe?
H&M is proud to reveal the first KENZO x H&M campaign images by the iconic fashion and music image maker Jean-Paul Goude, featuring Chance the Rapper, Iman and rapper Suboi. The campaign stars seven globally celebrated personalities from fashion, music, arts and activism, with Chance, Iman and Suboi as the first campaign ambassadors revealing pieces from the KENZO x H&M collaboration. For the campaign, Goude has used his signature hand-made cut-up style, slicing and reassembling the prints to express the exuberance and character of the collection.
Accompanying the first revealed campaign images are three films by Swedish director Max Vitali, featuring interviews with Chance, Iman and Suboi. The full KENZO x H&M campaign will debut from October 17, starring the complete campaign cast with Rosario Dawson, Ryuichi Sakamoto, Chloë Sevigny and Xiuhtezcatl Martinez.
CHANCE THE RAPPER
With a campaign this great, it’s no wonder that we, along with people all over the world, are excited for the launch of the KENZO x H&M collection this fall. Mark your calendars, it’s coming soon! And be sure to stay tuned for more images of the campaign by Jean-Paul Goude.
This exclusive collection will be available in selected H&M stores across the Middle East starting 3rd November, 2016. For the latest details, check out the hashtag #KENZOxHM, twitter and Instagram @HM @KENZO, Facebook @H&M and @Kenzo and Snapchat hm_snaps. Visit H&M’s website at www.hm.com and Kenzo’s website at www.kenzo.com for more information.