As far as acclaimed designer Adolfo Dominguez is concerned, breaking away from the common notion about how your wardrobe should look is liberation in its purest form. A Spanish firm with great traditions that date back to 1973, Adolfo’s inspiration for the brand’s slogan, ‘Wrinkles are Beautiful’, was conceived out of the same ideology. Our style, let alone our lives, shouldn’t exist in the manner in which social orders dictate.
A student of Art and Film in Paris, Adolfo witnessed the golden decade of the Beatles, and the controversial month of May ’68 when the French nation experienced tumultuous revolts ‘dominated’ his views. Spain, on the other hand, remained as a pillar of inflexibility. According to Adolfo, rigid social orders controlled every facet of life, and fashion represented a collective taste. Individuality was dead. Moving back home to the Spanish town of Ourense and taking over the family’s tailoring business, Adolfo set out to change this reality. From there, his inspiration flourished, “I worked hard to change the situation. For me, the way we dress is a part of the person we show others. Crinkles and wrinkles all bear witness to the passage of time; the stories that we tell and those we do not. Reluctantly, we wear the map of our lives etched upon our features. This honesty of our disposition inspired the slogan ‘Wrinkles are beautiful.’ Clothing as a second skin, not a screen that hides who we really are.”
Coming from a liberated Spain to style seekers in Kuwait, the Adolfo Dominguez boutique at The Avenues delivers the promise of easy chic in the form of beautifully tailored silhouettes that are commanding in presence yet fluid in nature. From dressing up the cast of Miami Vice, to expanding the brand’s vision across generations to come, as currently there are around 746 shops operating worldwide, the Adolfo Dominguez name continues to represent a new reality. As the designer states, “On that path, I hope to help to provide people with a second skin; a skin that does not hide who they truly are, but shows them at their best.” We’re all for enriching our personal style, as Adolfo Dominguez presents timeless beauty with sleek cuts, innovation without losing craftsmanship.
Today, the Adolfo Dominguez brand name includes fashion lines for both men and women, Kids, accessories, AD+ and the U Line. For the summer collection, contemporary staples range from classic white t-shirts to sequined skirts for glitzy nighttime styles. For the daytime, make sure to check out tailored separates in lively colors. Think polished, harmonious and fluid styles that mix in casual shirts with patterned pants. Nighttime allure arrives with stones, beads and sequins in natural colors and beautiful silhouettes in the form of the new cocktail dress. Slightly tailored, the Adolfo Dominguez cocktail or gown style dress displays extreme versatility that flatters most figures. For men, sport chic arrives in the form of lightweight fabrics, deconstructed volumes and equally fluid shapes. Timeless colors in contemporary styles, with a hint of classic refinement that echos with the brand’s ethos to always present ‘affordable luxury’.