American Eagle Outfitters is all set to launch a back to school campaign that revolves around the theme of denim. As a store with more than 1000 locations in the states, as well as more than 60 stores in 15 other countries, they continue to expand on their style and spread their unique and inspired take on fashion one store at a time. They see denim as one of the core parts that the brand was founded on, and are glad to see it is now back in a big way.
Far from the original days of denim, when the miners in California’s gold rush needed heavy material to protect them from the hard day’s labor, it is safe to say that denim has gone on to take many forms and advanced in both fit and technology as well. For AEO, a specialty store that specailizes in denim, they are using back to school as a chance to discuss and point out the beauty of an undisputed classic. Their two highlighted lines, the heritage fits and washes are accented by detailed tops, cool layers and stylish accessories.
For the AEO girl, there are an assortment of trends to play off denim. The ‘old school’ trend really plays into the back to school feel with some vintage inspiration in statement jackets, our favorite girlfriend shirt, stripes, and one of the season’s favorite pieces, the varsity jacket. The boho trend carries through this season with feminine details like lace hems, blouses, skirts and dresses as well as paisley prints in tops. Maxi dresses in warm fall colors play back to the boho feel and pair nicely with our denim jacket. Glam Grunge rounds out the season with vintage washes, destroyed details and some military and moto inspired pieces in bottoms and outerwear. Denim is key this season, grounding the collection with classic indigos and blues as well as fashion styles with embellishments, tinting, destroyed details and vintage washes. The new kick-boot denim fit is introduced this BTS offering her a slim boot style perfect for fall. Accessories complete the collection with studded ballets, embellished bags, slouchy hats and cool jewelry.
The ‘old school’ theme carries through to the AEO guy this season as well. The varsity cool feel comes to life with new Oxford shirts, chinos in warm khakis and autumn colors, as well as stripe tees, and V-neck sweaters. Vintage surplus is another big theme for guys this season seen especially through layering in outerwear with surplus details and rugged hints in shirts and pants. Denim is crucial, rooting the heritage feel of the entire collection with dark washes, destroyed and vintage details and slim fits.
The Aerie collection is bright and cozy this season. The pretty dreamy theme is seen with lace appliqués, embroidery, and pretty embellishments like bows and ruffles, all in gorgeous jewel tones perfect for the fall season. Shine and chiffon also make a statement in the collection for a casual glam look. The cloud plunge (push up) and Cloud Uplift (lightly lined) are introduced this BTS. The Cloud collection is known for its soft and lightweight fabric. Soft and cozy apparel finish off the Aerie line with soft camis, boxers and robes that are perfect for fall layering.
So, whether your kids are set to go back to school and need the latest fashion, or they just want some new gear to hang out in over the weekend, check out the latest at American Eagle Outfitters for a vast array of denim styles.
Visit American Eagle Outfitters stores at The Marina Mall or 1st Avenue – The Avenues and The Mall – The Avenues.