Did you know hair ages just like your skin? label.m professional haircare was launched last year by beau-tique cosmetics to the Kuwaiti market to be the one of the most premium haircare brands in the market, and to answer this question. As the masters of hair styling and hair care, this month beau-tiquel aunched the new luxury line “label.m Therapy Age-Defying Range”. The kick-off took place in a glamorous event at the Missoni Hotel in their luxurious Presidential Suite d’Oro where different leading first-class beauty salons in Kuwait were invited as well as prestigious members of the media and fashion/beauty bloggers.
The event started with a presentation about the new products in the label.m Therapy line, where Jenna Long, the label.m Products’ Ambassador here in Kuwait, presented live model demos. The models’ hair was styled using four of the latest label.m products that were launched recently in Kuwait. These include:
- label.m Sleek Blow-Out Cream: Used to help create a smooth perfect Blow Out with this lightweight, nourishing cream with Avocado Oil, Olive Fruit Extract and Acerola Fruit Extract to gloss, moisture and smooth. It works to restore moisture lost due to heat styling, leaving hair soft and shiny for a fabulous frizz-free finish. The exclusive Enviroshield Complex protects hair against heat styling and UV rays.
- Power Paste: For serious texture, movement and definition, it includes Shea Butter and Cupuacu Butter to provide a gentle, flexible hold. It leaves hair shiny and healthy and is Sulphate free, Paraben free and Sodium Chloride free.
- label.m Miracle Fibre: Adds an urban texture and provides elastic support to any style and length. It softens and protects whilst adding a touch of undone glamour to your look and doesn’t weigh your hair down. It is Sulphate free, Paraben free and Sodium Chloride free.
- label.m Dry Shampoo: Refreshes hair inbetween shampooing using natural Rich Starch to disperse oil. Also works as a brilliant matt texturiser for a soft touch, velvety finish to the hair.
Beverley Van Staden, General Manager of Beau-tique Cosmetics Intl.,stated, “We’re very excited about this new range, and we believe it will do extremely well in the Kuwait market. Beverley also mentioned that they had another surprise in line, a comprehensive treatment range by label.m that’s due to launch soon.
The label.m Therapy Range unlocks the secret to beautiful, youthful looking hair. It has the Rejuven-8™ complex that combines 8 of the most technologically-active youth-enhancing ingredients which are White Caviar that reduces hair discoloration or graying, Iron Rose Crystal to smooth the hair and reduce coarseness, Glycolic Acid Extracted from Turbinado Sugars which is an anti-aging ingredient, Glycolic Acid extracted from Palm Sugars which protects and hydrate hair, Danish Hyaluronic Acid that delivers deep long-term hydration, French Lupine Lipo-Peptides for healthier hair radiance and illumination, African Baobab Tree to portect hair from pollution and stress, and finally the last ingredient which is European sweet Chestnut for hair revitalized effect. The new range consists of Therapy Age-Defying Shampoo, Therapy Age-Defying Conditioner, Therapy Age-Defying Protein Cream, and Therapy Age-Defying Recovery Mask.