In its continued support of Breast Health International (BHI) for seven consecutive years, Tommy Hilfiger group reunites supermodels Claudia Schiffer and Naomi Campbell, photographed by Patrick Demarchelier for the launch of a new limited edition handbag. Proceeds of the bag’s sale will be donated to BHI international, a leading non-profit foundation that works to advance Breast Cancer research and treatment.
Premiering once a year, the iconic limited edition handbag takes on different forms and shapes and has been modeled by various celebrity ambassadors including singer Charlotte Gainsbourg, photographed by Drew Barrymore; Oscar-winning actress Renée Zellweger; France’s former First Lady Carla Bruni; international supermodel-turned-acclaimed-photographer Helena Christensen; supermodel and actress Milla Jovovich; and Italian actresses Claudia Gerini and Cristiana Capotondi. Reuniting both Claudia Schiffer and Naomi Campbell, Tommy Hilfiger believes that these annual collaborations allows the brand to spread awareness in a powerful way, and effectively raising significant funds for the BHI organization. The global BHI initiative provides assistance to women with Breast Cancer and their families, by covering costs or addressing unique problems associated with their care that may not be covered by health insurance programs.
“Being able to play a part in this admirable campaign means a lot to me,” said Naomi Campbell. “As my own mother has suffered from Breast Cancer, and I’ve seen first-hand the hardships and challenges the illness can cause. I’m a passionate supporter of breast health education, and I’m honored to be able to contribute to BHI’s amazing work.” Also commenting on her participation, Claudia Schiffer states, “I’m very pleased to partner with Tommy, Naomi and Patrick to raise awareness and support for such a wonderful organization; I hope with this campaign we can increase early awareness for early detection, and help support women and families in need.”
In tune with the ongoing satchel-tote trend for 2013, the special edition midsize bag works as a satchel-tote crossover design, with a midnight blue core and cherry red side panels. Made of Italian pebbled leather, the bag embraces Tommy Hilfiger’s classic, American, cool aesthetic. A white hangtag accent and white interior zipper toggles are nautically-inspired. Additional features include a large exterior side pocket with magnetic closure, interior central divider with zipper, mobile phone pocket and brass accents.
The Limited Edition Handbag is priced at KD 195, where KD 39 will go to BHI. The bag will be available at the Tommy Hilfiger Boutique at The Avenues this October.