Sometimes online shopping isn’t for everyone, and it came to us as a relief that premium outlet shop eFashion wasn’t another website, but a real brick and mortar shop that offers amazing deals! The original, and Kuwait’s first, premium outlet was opened by Eureka Electronics in Hawally in 2014. Most recently, the fashion-conscious residents of Fahaheel were seen queuing to view the latest promotions this discount branded-clothing store has to offer. bazaar went to take a closer look and was delighted to discover, not just the best deals, but also some of the unique values this retailer holds, which ensure that customers, and their wallets, always come first.
It used to be that, those who could afford to, would travel abroad and bring back past-season, clearance items to sell here, at double or triple the market price when considered new! Even so, there were always customers eager to buy recognized brands like Hollister, Abercrombie & Fitch and Calvin Klein, despite the incredibly hiked-up prices. Seeing this type of end-user exploitation was enough to inspire Ahmed Al Qenae, the founder of Eureka Electronics, to do something about it. He decided to go large scale to keep prices down and started the journey of introducing big brands at bargain prices to Kuwait.
Generally, across the board, prices in-store are 30% less than market price, using a business model that utilizes lower margins with large numbers of stock pieces. This further benefits the customer because it means that when deal hunting for clothes, there is invariably a full size-range. You can also take advantage of the luxury of being able to try on the clothes before you buy, something on-line shopping will never solve even with virtual changing rooms. Those of you buying clothing items as gifts can be confident in the no-quibble returns policy, giving you complete peace of mind when it comes to purchasing those presents for Eid. Heck, with discounts like these, you should get yourself a new Eid wardrobe!
With nearly 200 brands under one roof, eFashion has something for each member of the family, for all occasions and at every budget. Imagine the total savings possible when you take shopping for all the family members into account across beauty and cosmetics, casual fashion, sportswear and equipment, swimwear and designer sunglasses. This month introduces a gorgeous range of women’s evening wear at both the Hawally and Fahaheel locations. Look out for greater footwear collections from the summer shows in Milan, which will be coming soon.
As you step instore you can immediately tell why eFashion is proudly considered a premium outlet. As if the guaranteed lower prices aren’t enough to convince you to visit, the presentation is remarkably well organized, with clearly discernable areas for the different brands and sections. Peruse the shelves filled with Michael Kors bags, True Religion jeans, Timberland boots and Ralph Lauren shirts alongside other North American and European labels like Roots and Under Armour. Stylishly dressed mannequins give you clues on how to put items together and on the rails, you will see different clothing items hung together which gently suggest finished outfits. Head to toe shopping couldn’t be easier and the entire store floor is refreshed every six weeks to keep you coming back!
A delightful little surprise was to find that the typical outlet myth could be dispelled here. Don’t think that you will find dated styles at eFashion, because the concept prides itself on a turn-around of under 8 weeks. From when the store buyer finds that perfect eFashion item, to when it arrives at Kuwait customs and is then displayed on the shop floor. You can be sure that the items are in for this season and at the lowest prices to be found!
As well as these great deals, you will often find hundreds of promotions across the store and in all departments. They even have sales! That’s a continually marked down, current season, designer brand, imported fashion item on promotion or on sale. bazaar is in!
Particularly noteworthy is the staff customer service. Super friendly greetings and genuinely offering to help, they give you space to shop, but you can feel their presence the moment you have a question or require any assistance. No doubt, this high level of service will continue in the next eFashion project. There are exciting plans for a third eFashion store, as the company continues to fulfil their commitment to deliver more price promises to more shoppers across the country. Watch this space to find out exactly where!
eFashion can be found in eMall opposite Qadsia Stadium in Hawally near the large Sultan Center, and in Yaal Mall, Fahaheel Al-Dabous street near Kout Mall. For the latest offers and promotions follow them Instagram @efashionq8 and Facebook: eMall. Photography by Caroline Ericson, @PixbyCaroline on Instagram.