As part of its greater corporate social responsibility (CSR) initiatives, Northern Gulf Hyundai announced the launch of its Scrap Art Competition aimed specifically at university students and contemporary art lovers in general.
Competition participants should include artists, students and engineers hoping to inform their communities about the environmental dangers of derelict spare parts that litter cities if not disposed of correctly. During the competition, participants must create art pieces from ‘damaged car parts’, giving them lots of scope for their inspiring creations. Hyundai also hopes to explore alternative reuse and recycling initiatives. Art pieces created from the parts will be exhibited at the Hyundai showroom.
The event will begin with the unveiling of the art pieces at the Hyundai showroom by Northern Gulf’s management team and the competition’s participants, along with their friends and families. Media representatives and social media influencers will also be in attendance. The art pieces will then be viewed by a judging panel who will pick one winner to receive an amazing prize: a guided tour of Hyundai’s Ulsan South Korean factory, which is considered the world’s largest integrated car manufacturing facility. Second and Third place will also receive cash prizes, and all participants will be provided with a certificate of participation and awarded a token of appreciation to thank them for their creativity, efforts and skill put into their submissions.
About the occasion, Mr. Raed Turjuman, Northern Gulf’s CEO said, “Hyundai is proud to be launching this initiative which demonstrates its commitment toward our environment and its protection, as well as bringing to light the issues that face our societies in reusing and recycling waste products.” He also reiterated Hyundai’s continued support for the communities it reaches through grassroots support whenever given the opportunity.
In addition to a host of CSR initiatives designed to provide humanitarian support, Northern Gulf constantly offers a variety of promotions to ensure customer satisfaction and to make Hyundai’s vehicles accessible to all, with competitive and reasonable prices. The company is also keen to reinforce Hyundai’s global brand value as a leading automotive brand that has been able to compete with older legacy brands. The promotions stand as a tribute to Hyundai’s customer-centric philosophy, which places customer needs at the top of its priorities, whether before or after purchase.
Registration closes midnight 14th May 2015 and final artwork must be presented on 5th June 2015 (1pm – 10pm). Participants can find out more about the competition and register at their website www.hyundaiscrapart.com or through their Facebook page and Instagram feed @HyundaiKuwait.