Imagine a lifestyle brand devoted to the young at heart. Those who continuously inspire through unique, trendsetting, and confidant style. You might always wistfully remember these iconic characters, but never forget that you can shop their style at the one lifestyle store that has it all—ICONIC.
Representing a powerful shift in retail, fashion, innovation, and lifestyle collide at ICONIC, catering to men, women and kids alike. ICONIC is fashion different, in every sense of the word. Fashion different knows no gender, age or personality, as the language of fashion is interpreted via trend editions, boutique collections, lifestyle selections, and much more. Part of the Landmark Group, the discerning fashion-savvy patron will find apparel, footwear, accessories, beauty products and unique gifts all under one roof. The format offers a unique combination of high-street and cult brands divided in sections like Trend, Youth, Smart, Boutique, Beach & Sport, Contemporary, Denim, Footwear, Lingerie, Accessories, Stationary, Gifts, Gadgets and Art giving consumers the opportunity to trade up or down at ease.
With Spring-Summer in full swing, an iconic wardrobe is the order of the day. Upon visiting the ICONIC store at The Mall at The Avenues, the presence of spring is in full throttle! New collections of trend-setting pieces hit the store on a weekly basis, where men, women, and kids would be spoiled for choice when it comes to that wardrobe revamp. Denim styles for men and women in every shape, color and form are available at the Denim Bar, and The Shoe Lounge will leave the shoe-loving fashionista drooling! Imagine a colorful array of platform pumps, spiked heels, studded flats, chic strappy sandals and bold wedge heels—this editor guarantees an extended visit at the Shoe Lounge.
Always re-inventing street style, look out for the Fashion sections at ICONIC. These showcase the latest trends, with more than 130 brands, over 30 niche and cult labels, and several designer limited edition lines. ICONIC houses brands such as Paul’s Boutique, Lipsy, Lucy in the Sky, Philosophy, Volcom, Etnies, Osiris, Onitsuka Tiger, Zod, 1 Like No Other and in boutique interesting designer collaborations like Jatin Verma, Aisha Ramadan, Dar Al Hazar, among others.
The fashion collections never cease to impress at ICONIC, as the spring line for women is reminiscent of a summery frozen dessert, sugary sweet and looks good enough to eat! Windswept feminine fabrics, soft pastels in shades of candied orange, yellow, pink and green, frosted with shimmery metallics and simply cuter than a frosted cupcake. Flexible pleated maxis and airy blouses can be mixed and matched with bolder pieces for an edgier look.
Besides being spoiled for choice at the Denim Bar, men will find themselves collecting the perfect summer chino trouser and short in different colors along with nautical inspired T-shirts and relaxed blazers. For the evening, the Boutique segment of the store for men houses an array of elegant yet edgy formal wear. Accessories are also aplenty: funky cuffs and rope belts that pay tribute to the authentic sailor look embodied by strong flashes of neon. All offered in soft linens and cottons to reflect a comfy yet cool element in the warmer months of summer.
As part of the brand’s achievements since inception, ICONIC has won the Most Admired Store Design and Most Admired Departmental Store Awards for the year 2011 at the Retail ME awards along with being awarded the ‘Superbrand’ status for 2012.
ICONIC is located at level 1 of the Mall district at The Avenues.