On the evening of October 19, 2016 at Pier 36 in New York, KENZO x H&M made its runway debut with a spectacular show directed by fashion legend Jean-Paul Goude. Guests were invited to experience the uniquely vibrant and playful energy of the KENZO x H&M collection designed by KENZO Creative Directors, Carol Lim and Humberto Leon.
To the rhythm of a customised remix of Sam Spiegel’s “Express Yourself” dancers, beatboxers, whistlers and musicians came together to celebrate the beauty and power of individual expression – the theme that this collaborative collection embodies.
Through a unique choreography created by KENZO collaborator Ryan Heffington, the show cast presented the KENZO x H&M collection to an audience who experienced an inferno of playfulness, bold prints and vivid colours. As the show finished the celebration continued with a performance by rapper and surprise guest Ice Cube.
“[The event] was a celebration of everything we love about KENZO x H&M – it was a fun, vibrant and unexpected celebratory mix of different worlds coming together. It was a show we will never forget,” says Carol Lim and Humberto Leon, Creative Directors of KENZO.
“The launch of KENZO x H&M was truly spectacular. It was amazing to see the collection come to life with all its incredible print, colour and energy. It was such an honor to have Jean-Paul Goude direct the show and he captured the mood perfectly,” says Ann-Sofie Johansson, Creative Advisor at H&M.
Check out a video of the event below! We hope you’re excited as we are for the upcoming launch of this collection to make its way to Kuwait’s stores!
The KENZO x H&M collection will be available in over 250 H&M stores worldwide from November 3. For the latest details, check out the hashtag #KENZOxHM, Twitter and Instagram @HM @KENZO, Facebook @H&M and @Kenzo and Snapchat hm_snaps. Visit H&M’s website at www.hm.com and Kenzo’s website at www.kenzo.com for more information.