With a new year comes a new opportunity for change, not only on a personal level but also spanning regions. In Kuwait, Millennium Development Goals (MDGs) were put in place to ensure the continued and multifaceted development of the country and the sixth goal demands that HIV/AIDS, as well as other diseases, are combatted. It is the wish of Dr. Hind Abdelaziz Al-Shoumer – Head of the Office of HIV/AIDS in Kuwait – that the disease is eradicated in 2015 and she believes that this can be achieved through education, treatment and the fight against discrimination, on a national and international scale. Another – somewhat unconventional – way of supporting the HIV/AIDS cause is through the medium of music and it has taken the world by storm.
Since the release of Hot Fuzz in 2004, The Killers have been inspiring people with their unique indie rock style of music. Unknown to many casual listeners, the band often uses their musical influence to support campaigns and fundraise for charities. The Killers have formed part of the Project Red campaign since 2006, producing yearly singles to fund the fight against AIDS. Their yearly releases have raised hundreds of thousands of dollars and – with the ninth (RED) song made available a few weeks ago – their support continues.
Headed by Bono and Bobby Shriver, the campaign has since raised over $275 million for 150 countries to support those suffering from and surrounded by AIDS. Partnerships with Apple, Starbucks, Galaxy and many more organizations have led to better standards of living for 55 million people and the possibility of an AIDS-free generation in years to come. In the words of Bono, “This isn’t about charity, it’s about justice” and with 100% of its donations going towards the fight against AIDS, (RED) exists solely for the purpose of supporting a worthy cause.