Since its arrival in Kuwait, Elevation Burger has become a leader in the country’s quest for the perfect burger. No one can deny that the 100% organic grass-fed free-range juicy patty, fresh potato bun and locally sourced toppings are anything less than amazing. Core fans of the company will tell you that it’s not just about the burger, Elevation is a way of life. From sustainable, environmentally friendly restaurants, to local farm partnerships, the company has done more than just create burgers.
Now, they want to share the Elevation way with everyone, with their new Planet Elevation initiative. In Planet Elevation good ideas matter, a child’s smile matters, quality of food matters, food safety matters, your health matters, and the future of our community matters.
As part of an ongoing series of events, Elevation launched the #LivingFreeRange. The team from the parent company in Kuwait, TABCo. International Food Catering, headed to Australia with several leading social media, and health and fitness influencers from Kuwait. There, the team got to see first hand the origins of the Elevation burger.
It started with a 45-hour flight to Queensland, Australia, and then a trip to the first free-range cattle ranch, or ‘station’ as the Aussies call it. This particular space, established in 1937, is 58.89 square kilometers in size and houses more than 30,000 cows. A single small family of five, that warmly welcomed the team into their home, manages the station. Over a barbecued lunch of hand-made 100% organic, grass-fed, free-range, halal beef Elevation Burgers, they shared stories of a generation of grass-fed organic cattle raising.
On the second day, the group headed to the second station. Although also family-owned and run, it was divided into multiple locations. Different members of the family oversaw each location. They started first at the grandparents home where they learned about the family traditions of organic cattle farming, and how their sustainable farming practices have provided for their family for over four generations.
Next they headed out to the fields to meet their son, Cash. The team had a chance to come close to a herd of cattle as they grazed and walked freely over the terrain. Cash explained that this is one of the beautiful parts of free range living, the animals are treated humanely, graze unrestricted and are able to travel across the wide landscape on their own, without fear of confinement or industrial feeding facilities. Also, that free range cows are not vulnerable to the dangerous mad cow or E. coli diseases. As risk of catching those decreases dramatically and is almost non-existent in grass-fed, free-range cows, unlike cattle that is grain fed and raised in industrial farms. He also mentioned that any free-range station emits less CO2 than factory farms, which is better for the environment.
As they ended the encounter, Cash noticed that some of the herd had gone missing, though it seemed like a problem, it actually was an indication of how naturally the cattle is raised. No industrial feeding facilities confine these animals. Thirty minutes later, Cash located the cattle, and the group headed over to the family house for lunch. Cash’s dad showed up in a helicopter, which he uses to monitor the herds across the station without disturbing them.
The group’s final stop was a visit to the abattoir, or slaughterhouse. Here, unlike the natural feel of the farm, the group went through a rigorous sanitation process. They were asked to remove their shoes, jewelry and electronic devices in the meeting room. They were taken through the entire process of slaughter to package. They met with one of the Muslim butchers, Othman who explained the slaughter process, and how they are certified halal. The Elevation team described the abattoir as a big white, extremely sanitized beehive. Every employee had a job that they carried out perfectly, and a product that was the same level of perfection every time.
By the end of the trip the TABCo. team and their guests had gained a new appreciation for the words “free range”. They saw firsthand what it means to let things be without artificial imposed chemicals, or restraints. And, of course, loved their Elevation burger even more.
Elevation Burger has a network of seven stores at Discovery Mall first floor, Bidaa, Grand Avenues first floor, Menus Abu Halifah, Al Hamra Tower second floor, Mubarak Al Abdullah (West Mishref) and AUM, and soon to open in Qortuba. To learn more about Elevation Burger’s food, locations, and upcoming events visit tabcofood.com/elevation-burger make sure to follow them on Instagram, Snapchat, Twitter and Facebook: @elevationkw.