We’ve all laughed at some of the outlandish things we locally see on our social media feeds. Sure, there’s that one account that was selling sheep, yes, sheep, right before Eid Aladha on Instagram. The premise of this account might strike you as ridiculous, but you would be missing the entire point. A quick search of the hashtag #Kuwait on Instagram will deliver you with more than 18 million posts. Kuwait is quickly evolving, and the campaigns happening on social media are staggering in awesome ways. If the entire world acknowledges that digital marketing is changing how we conduct our businesses, then Kuwait presents a ripe example of a nation that has fully embraced this change, now considered as the up-and-coming tech hotspot. With the upcoming launch of the MASHUP Digital Marketing Conference in Kuwait by the Centre of Digital Excellence (CODE), you now have an opportunity to become a part of this dynamic movement.
At the upcoming conference, leaders should utilize their opportunity to develop the capacity to transform themselves, their organizations and their communities. MASHUP is a dynamic new conference from the team at the Centre of Digital Excellence, where innovators and visionaries will unite for two days to discuss how technology, market trends and new business models are changing how the world does business, in the age of the connected consumer. Throughout those two days, the MASHUP topics will explore how the role of digital marketing is evolving, in addition to navigating the most pressing issues in marketing, media and advertising today. Themes include the effect of digital technologies on consumer behavior; new approaches to advertising and branding, social networks, the blogosphere and impact of “citizen” journalism, amongst other topics. Beyond the cope of the topic talks, the team has ensured to provide a series of guided training sessions to bridge those inspirations and demonstrate how these notions can be applied on a strategic and tactical basis.
With a host of exciting speakers, seminars and workshops from some of the biggest names in the industry, as well as the opportunity to network with some of the most powerful people in the world of digital technologies and marketing, MASHUP is an event that cannot be missed. A spokesman for the Centre of Digital Excellence said, “In the bustling metropolis of Kuwait, we will be bringing together an elite group of some of the brightest minds in digital marketing – it’s an event that is a must for anyone serious about furthering their own digital development and making some valuable contacts along the way.” The first line up of speakers at the MASHUP conference are some of the world’s leading authorities in digital marketing, and they include: David Rowan, editor of Wired UK, CEO of infographics.ly, Carla Saliba, Ema Linaker, Regional Director of Holler, UAE, the MD of Dinamo Norway, Helge Tennø, Gian Caprini, a global consultant at Expedia UK and Nick Barron, CEO of MediaCom MENA.
The MASHUP conference will take place on 16th and 17th November at the Kuwait Fair Ground Hall 7, and will be an event catering for the entire Middle East – a place where digital technologies are progressing in leaps and bounds as it becomes a global hub for business and online ventures.
Anyone interested in attending MASHUP is invited to register on their website. There are also opportunities to sponsor the event, with various different levels available, from Academy Sponsorship to Networking Dinner Sponsorship. The conference offers fantastic ways for breakthrough brands in the digital realm to get their name heard and take the next step on the ladder, or for existing behemoths to reaffirm their status as leaders in the competitive sector.