Mohamed Naser Al Sayer has launched the “F” technology from Lexus powered by innovative engineering, setting new benchmark for the Middle East luxury high performance car segment. Under the F line, two of the most powerful Lexus cars ever made (GS F performance-oriented GS F four-door sports sedan and RC F) were unveiled.
The launch press conference was attended by Mr. Faisal Bader Al Sayer Vice Chairman Al Sayer Group Holding, representatives from Lexus Mr. Yukihiko Yaguchi Chief Engineer for GS F, Mr. Nobuyuki Takemura General Manager Sales and Marketing, Mr. Simon Frith Business Director and Mr. Bader Musaed Al Sayer Deputy Business Director from Lexus Kuwait, General Manager from Al Sayer business units, Celebrities from social media Mr. Yaqoob Boushari, Ms. Fatema Al Momen, Mr. Abdulwahab Alissa, Mr. Mohamed Al Shemmari along with distinguished members of the press and media.
Speaking during the launch event Mr. Faisal Bader Al Sayer Vice Chairman Al Sayer Group Holding “Lexus brand is always in motion, driving positive changes. During the past decades the transformation it has made is incredible. The 2 Lexus models – GS F and RC F which will be unveiled under the F line, are groundbreaking, it will set new benchmarks in the industry.”
With a style eminently suited to everyday driving, the Lexus GS F conveys the appeal of the ‘F’ series to a wide demographic, thus enabling Lexus to further enhance its brand image of exhilarating performance.
The GS F embodies the philosophy of the ‘F’ series which stands for fast dynamic response, high efficiency and seamless performance on everyday roads in addition to racetracks that can be enjoyed by everyone. The GS F is the first new ‘F’ series sedan model since the launch of the IS F in 2007 .
According to Chief Engineer Yukihiko Yaguchi, “With the GS F, our aim was to develop a car that combines the versatility of a sedan with the agility and dynamic character of the ‘F’ brand. A car that is fun to drive every day, whether it is on a busy street or a winding road, regardless of one’s driving skills. Having the driver say ‘That was fun’, ‘That was great’ after driving the car – that’s what the ‘F’ brand is all about.”
“To enhance its dynamic performance and hone its handling, our team also spent countless number of hours on some of the most famous tracks of the world, including Fuji Speedway in Japan and the Nürburgring in Germany,” added Yaguchi.
Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, TOYOTA Motor Corporation, said, “True to the spirit of all the ‘F’-line models, we developed the GS F to create a sense of excitement for our customers whenever and wherever they drive it. The GS F’s high-speed performance and handling, which have been nurtured on race tracks around the globe, reflect our attempt to provide the ultimate driving experience.”
Yoshitsugu added: “The sedan embraces the virtues of sound, response and limitless power feel to support Lexus’ ‘F’ brand identity of a performance car. We look forward to delighting our customers with this latest model and would like to acknowledge their support over the years.”
Highlighting the Lexus F technology Simon Frith Business Director Lexus Kuwait “Lexus F cars are the pinnacle of performance. From concept to completion Lexus uses the most innovative engineering to help overcome any challenge. F is an exceptional achievement of obtaining optimal performance that would satisfy the most demanding of performance drive enthusiasts.”