This autumn Monki launched a campaign to raise awareness about the effects of social media on young people’s mental health. The campaign is part of the Swedish brand’s ongoing work to empower young women by raising awareness on topics that are important to their community, it features three social media influencers and a capsule collection of 9 items that will help you express your emotions on day to day basis.
“Empowering young people is at the heart of everything we do here at Monki, so I’m very proud that we’re taking an active part in the mental health discussion”, says Jennie Dahlin Hansson, Managing Director, Monki. “This campaign is just the first step in our work with mental and physical wellness.”
The campaign features three social media influencers who are mental health advocates in their own right. In short interview clips directed by Ashley Armitage, they discuss and shed light on the positive and negative effects that social media can have on mental well-being.
View this post on Instagram
So at bazaar, we spend a lot of time on social media – whether scrolling through Insta for content or events or posting incessantly. It’s the nature of media today and well, our jobs as content creators. But campaigns like #allthefeels by Monki make us pause and check how it affects our mood, our behavior, our mental health etc and this reminds us to take a break and talk about it. Visit monki.com/thinks for more! HT @monki @merellanada #mentalhealth #mentalhealthawareness #Repost @monki (@get_repost) ・・・ We know that we shouldn’t compare ourselves to people online, but (in all honesty) we still do. It’s easy to think that we’re supposed to be happy all the time, have loads of friends and be living our ‘best life’ – even when we’re feeling like the complete opposite. But life is messy and doesn’t fit in to a filtered feed (let’s remind ourselves of that). To make a change we need to have these conversations everyday and to feel all the feels. So, with support from Mental Health Europe (@mhesmebxl), we’re here to talk about that. ALL of that. #Monkithinks #allthefeels – We’re proud to say that this campaign is shot and directed by @ladyist <3
Elyse Fox is a New York based filmmaker, activist and founder of Sad Girls Club, a community that provides women with a safe space to talk about their mental health. She shares her experiences on how to deal with social media-induced anxiety.
New-York based, Taiwanese born John Yuyi takes social media and turns it into art. She talks about the difference between Yuyi the online persona and Yuyi the real-life person.
Manchester-based model and advocate for body positivity Emily Bador has been collaborating with Monki many times in the past. For this campaign, she openly shares how social media changed the way she looks at herself.
For more information on Monki follow them on Instagram @monki.
Featured image courtesy of Monki.