Fashion collaborations are an accessible gateway to high-end fashion that is not normally within reach. So, when H&M and MOSCHINO [tv] announced that they were working together on a special collection, we were beyond psyched.
With an aesthetic that can be best described as unrestrained enthusiasm and extravagance, Jeremy Scott, MOSCHINO’s Creative Director and Designer brings an explosion of colors, icons and pop-culture to the collection. He breaks all the rules, unexpectedly slashing silhouettes, cropping items where they usually wouldn’t have been and subverting classics. Scott’s love of Disney characters shows up on caps, dresses and hoodies. The accessories are loud and make their own statements, making you instantly party ready.
We know that this could easily be one of our favorite H&M designer collaborations to date. And, just because we’re super curious, we managed to squeeze in an exclusive interview with none other than Jeremy Scott and Ann-Sofie Johansson, H&M’s Creative Advisor to tell us more about this incredible collaboration!
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Interview with Jeremy Scott, MOSCHINO’s Creative Director and Designer
You are famous for your rebellious designs, pop culture references and colorful pieces. Do you chase inspiration, or does it find you?
Usually with me when I’m designing, I’ll have a flash and I’ll know exactly where it’s got to go. I’ve always been very decisive, and very strong-willed. I know when something’s right, whether it’s for my own label or for MOSCHINO. I have the idea, and I know in a millisecond what to do with it.
What was the inspiration behind this collection?
When I was designing MOSCHINO [tv] H&M, I was thinking street, street, street. I wanted an urban attitude, high mixed with low, mixing in some bling bling and pop culture, some real Italian glamour, and always everything with a sense of humor. I wanted it all to have punch. I wanted it to be 100% me, 100% MOSCHINO.
Which item in this collection is your absolute favorite? Why?
My absolute favorite? That’s like asking a mother for their absolute favorite child. It’s impossible. I’m so proud of the whole collection, and if I were to choose just one of them, straight away I’d start feeling bad I didn’t choose another one. If I’m thinking bazaar, then I’ll say the faux fur coat that’s punctured by gold chains, like it’s been attacked by a fashion beast.
What is the biggest difference in your design process when you are designing for your own label vs when you collaborate?
I’ve had so much fun creating MOSCHINO [tv] H&M. For me, it’s more than just a collaboration, it’s like an extra capsule collection for the season. It’s been such a pleasure to bring all these different elements together in this collection, and to think about how to make every single piece totally unique and special.
What is the most exciting thing about working with H&M?
The most exciting thing is that soon I’ll get to see MOSCHINO [tv] H&M worn by the fans all over the world. Everything I do is for the fans, and it makes me so happy that this collection is so affordable and democratic. It means so much that people all around the world will be able to buy pieces from the collection, many who may have never been able to wear MOSCHINO or my designs before.
Interview with Ann-Sofie Johansson, Creative Advisor at H&M
You have already handled a lot of successful collaborations with designers. What is your favorite part of the process of collaborating?
There are so many favorite moments for me. I love to spend time with the designers that we collaborate with, and their teams, and to get to know about their practices and inspirations. For someone who loves fashion like me, it really is an honor to be able to spend time with them. But always my favorite part is when the collections hit the stores, and our customers finally get to wear the collection for themselves.
H&M has been very progressive and forward thinking in their collaborations with amazing designers, why do you think H&M’s collaborations work so well?
From the beginning, we’ve always wanted the true essence of the designer in our collaborations. We don’t want any compromises or anything watered down. It’s about capturing their DNA, and offering it at an affordable price to our customers. We work very hard to create these pieces, and to make our collaborations the best they can be.
We can’t wait for the release of the collection. Which piece do you think is a total must have?
There are so many in MOSCHINO [tv] H&M. Jeremy has created a very clever collection for us, that is full of so many different moods and themes that all work together. I love pieces like the leopard and chain print bomber that have got such an amazing energy to them. It’s so fun, and would look so great worn with my favorite jeans and a sweater.
What did you enjoy the most about working with Jeremy Scott and Moschino in general?
Jeremy is such a pleasure to spend time with. He’s a true gentleman, and is so fun to be around. He’s also a real professional who works very hard and is totally focused. It’s such an amazing combination of characteristics that I think explains his success so well. He works hard and has fun at the same time, which is such a great mix.
H&M is a huge global retailer that has to design with local markets in mind. How does that affect collaboration designs?
We love that our collaborations are such a worldwide event. It’s like a global fashion party where everyone’s invited. It’s amazing to see how fashion has become such a truly global language, and Jeremy is a designer who really understands how to communicate with his fans all around the world. We love to offer our designers the chance to work on such a global stage, and Jeremy has done such an amazing job with MOSCHINO [tv] H&M.
MOSCHINO [tv] H&M, will be available in selected H&M stores worldwide from the 8th of November. For the latest details check out the hashtag #HMOSCHINO, twitter and Instagram @HM @moschino, Facebook @H&M and @MOSCHINO – the official page.
Featured image courtesy of H&M.