After a whole year in business, Savanna is still the hottest childrenswear boutique in Kuwait. Its off-the-scales adorableness doesn’t hurt either. Designed by D4R London, the multi-brand concept store is a haven for kids and parents. It is inviting, colorful and very child friendly.
Bold, geometric animal structures are scattered throughout the store. They scream climb me. Everything in the shop is a perfect backdrop for an Instagram-worthy picture of your kids. The most popular attraction is a large dome that sits in the middle of the store. Kids love it! There is an iPad for the little digital natives to play on. But they love the tactile play that comes with the wood connect4 and tic-tac-toe.
Savanna’s philosophy is simple; make people happy. The cheerful vibe is palpable in every little detail which includes the lighting, the spacious shelving system and the way everything is presented without any clutter. Amidst a sea of other children’s clothing stores, Savanna beckons you to enter. The shopping experience is enjoyable for both the parents and children. This is how loyal customers are born.
Savanna’s shelves are lined with clothes from a wide range from some of the coolest European designers. Il Gufo, Moncler, Stella McCartney and Pucci are their current best-sellers. Paul Smith, Austin Martin, Sunuva and Simonetta are other favorites too. Everything from the very casual to the formal is on display. Your precious little ones will look trendy and be comfortable whether they are on the playground or at a family function.
It is definitely not a high-street store. The staff are trained to help parents find the best fitting and flattering outfits. The shoe-fitting area has an iPad that distracts and entertains the high-energy kids. A perfect fit is guaranteed. You won’t go home and realize that you got the wrong size.
Prices are family friendly, starting from mid-range. But the most important thing about all of these clothes is quality. They can withstand greasy hands, crayons and all the washes that come with them. That must be why so many people love buying outfits for other people as gifts while being totally confident that they will never fall apart or look shabby after a couple of wears.
The great minds behind Savanna are quick to respond to their market’s needs too. They understand that Kuwait is a unique market. Everyone is well-travelled, fashion forward, and has access and the funds to shop online. They have differentiated themselves by hand-picking the best.
They also have to make sure they are aligned with the market. Eid does not fall at the same time as other celebratory seasons in the rest of the world. Our kids are not as tiny as the little French kids. A lot of work goes on behind the scenes to make sure that collections not only look good, but also offer inclusive sizing and are relevant.
According to Business Development Manager Hiba Al Mansour, their biggest challenge was choosing the right brands. This was followed by using word of mouth to let people know that they were in business. In doing so, however, they have organically grown their following. With that hurdle cleared, staying on the same course of providing the best quality, designs and experience for their clientele is their goal. We should see some new designers in the Winter collection later this year, but everything is still hush hush. One year later, we are still in love with this funky store, it still feels fresh and new.
We keep going back because we secretly wish the tiny dresses might sometime magically fit us. Savanna’s Spring Summer collection is out now, and from what we’ve seen from their latest ad campaign image featured above, it’s cuter than ever!
Shop your favorite contemporary childrenswear brands at Savanna today. Located in The Avenues, 2nd Avenue, you can call them on 2259 7530 for any inquires. For more information, follow Savanna on Instagram @SavannaKWT.