In a move to support entrepreneurial development in Kuwait, The Promenade unveiled Soapbox to the public recently at the official launch event. Soapbox, located on Mezzanine 1 of The Promenade, offers ten turnkey shops for entrepreneurs, a café, a restaurant, kiosks, and a fully-equipped event space.
bazaar was delighted to attend the Soapbox opening with over 500 other attendees including key people from governmental institutions related to small businesses, CEOs of companies, young entrepreneurs and business owners, as well as partners and supporters of The Promenade and Soapbox.
We loved the hanging tree where you were given a card question to answer and tie onto. The questions were: “Where do you see yourself in 5 years”, “What inspires you and why”, or, “What did you want to be when you were young?” As well as inspiring entertainment and hilarious stand-up by Hoda Abbas Marafie as well as the musical stylings of Kalendi. We also enjoyed delicious, creative savory light bites, desserts and mini-smoothies!
A soapbox was once used to ship soap and other goods, these wooden boxes became a symbol of free speech and personal expression. Using this as inspiration, The Promenade has launched SoapBox as a “platform for success;” a stage to support young businesses in achieving success and provide a unique and innovative retail experience.
The Promenade Management Team commented: “We would like to thank everyone that attended the event and joined us to celebrate the official opening of Soapbox. The Promenade is committed supporting local entrepreneurs and providing a unique retail experience to visitors. Soapbox supports this vision by offering young businesses a vibrant space to elevate their business models for greater exposure and to express their talents and creativity as well as hosting inspirational events in a creative ambience. We welcome all of the Soapbox tenants and look forward to working closely with them and helping them in achieving even greater success.”
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#Aboutlastnight The Soapbox opening at The Promenade was an opening done right! The retail incubator and community space opened its doors and showcased the entrepreneurial stores it houses such as @artizana_artizana2 @ezstorekw @nuwair_kw @najla.boutique.kw @darscrubs @jfscarves @secretstage @dileklounge @kalemat.bs . A lovely tree of thoughts installation was placed for visitors to write out what inspires them and hang their notes. We also enjoyed yummy treats, caricature artists, magicians, all while being serenaded by @kalendimusic and the comedic talents of Hoda Abbas Marafie @iamhoda Thank you for hosting such a fantastic community event @soapboxkw and @thepromenadekw . And cheers for the gift, especially the @thegluekw goodies! We loved them! 😍
You can read more about Soapbox and the tenants in bazaar’s article Take A Stand On Soapbox. The most recent addition to the entrepreneurial group is Dar Kalimat: a modern book store with fantastic Arabic titles and small gifts.
Soapbox offers great opportunity for entrepreneurs; offering fully-fitted shop space, with low overhead and flexible terms. Additionally, Soapbox will also feature an e-commerce portal for tenants to reach an even wider audience and market their products and services online. Tenants at SoapBox will have access to Cubical Services’ expert consultation and support services for SMEs.
In addition to offering shop spaces, Soapbox will also feature an events and community space where workshops for entrepreneurs, events, and activities will be held throughout the year.
Visit Mezzanine 1 of The Promenade to be inspired by Soapbox’s entrepreneurs, ambassadors for success, or for more information on Soapbox, please visit www.applyforabox.com or visit @SoapboxKW on Instagram.