The brainchild of a group of women residing in Hong Kong, StarBlu was set-up in 2004 to realize a gap in the market for luxury, quality beachwear at an affordable price. The philosophy, from its early beginnings, has been fairly straightforward, and easy just like your summer clothing—providing quality and lightweight beachwear products that are easy-to-pack and great fun to wear. StarBlu offers the sophisticated client a complete capsule holiday wardrobe that can take you effortlessly from day to night at your favorite resort. Now, with a Starblu representation in Kuwait, your resortwear options are endless! For us beachgoers, StarBlu is a heaven-sent brand, with flexible options to take us from the Corniche club, to that boat adventure to the sunny sands of Kubbar.
Caroline Ericson, the StarBlu brand representative and agent in Kuwait, deeply connected with the brand when she was living in Singapore since its early beginnings. She was immediately interested in the stylish and simplistic approach to resortwear that fit her lifestyle. She comments, “Not only are the items of high quality, they are also very accessible and fashionable, StarBlu is for everyone looking for sophisticated resortwear.” After her recent move to Kuwait with her family, she immediately noticed that StarBlu would fit perfectly with the market in Kuwait, she adds, “The vibrant colors and styles, I believe the whole brand fits with the Kuwaiti lifestyle.” After spending her time organizing bazaars and StarBlu events in Singapore, her move to Kuwait will now allow her to bring in a new wave of chic resortwear to Kuwait’s fashion savvy shoppers.
A fashionable and socially responsible brand, StarBlu aims to leave as light a footprint on the planet as possible. Launching a new environmental campaign in 2011 using the men and boys swim shorts range, the collection features a different endangered species each year, with a pledge from the company to give 5% of all sales to the charities protecting these critically endangered sea creatures. Using the gorgeous green turtle print for 2011 the focus for 2012 includes the humpback whale. Caroline adds, “With father and son matching shorts, any given visit to the beach is more special. The collections are usually color coordinated, so even the mom can enjoy a swimsuit to match the father and son team.”|
For Summer 2012, inspiration comes from the tropics with its clear blue skies, azure warm waters, lush green vegetation filled with exotic flowers such as vivid purple orchids and bright pink lilies. Prints are graphic with the use of dip-dye, cutout embroidery and beautifully soft-flowing fabrics used to create a relaxed but elegant barefoot-chic style.
What’s not to love? Gorgeous architectural prints add some edge to the beachwear wardrobe! The vibrant, vertical patterns in their new chiffon Bali kaftan and Tahiti maxi line give the illusion of a sleeker silhouette – in luscious feel-good fabric, which co-ordinates with their on-trend giant polka dot Rhodes swim wear. Included in the 2012 collection is a new silk limited edition range, featuring hand printed fabrics in jewel tones, such as the beautiful Zante maxi dress and Maldives Silk Bandini boat neck kaftan . The StarBlu kaftan collection also features hand printed silks, cool cottons and chiffons in bold prints and striking designs, specially designed to take you from day to evening in style and comfort.
For the guys, StarBlu has crafted three cool new prints in the swimming shorts range. For the discerning traveler, there is a vintage luggage trunk print, and for the superstitious, a fun “lucky koi” print.
The creative talent behind this fabulous design line includes a St. Martin graduate’s fashionable expertise, as she supports the StarBlu team in realizing the dream of creating stylish, fun, wearable resortwear classics. She coordinates the shared passion of a globally inspired team to bring together colors, prints, embroidery and the finest of fabrics to deliver a desirable, quality range of resortwear for ladies, men and children.