It is an often-overlooked fact that the Benz Patent Motorwagen of 1886 is largely considered to be the first automobile ever produced. In the nearly 130 years that have passed since that time, the Mercedes Benz corporation has remained synonymous with luxury and a forward-thinking ingenuity that has kept their designs outside as fresh as their technology in. It is little surprise then that they have again proved their overall worth with a recent announcement by the independent company Interbrand, that they are the number 11 Best Global Brand, and number 1 in Europe overall. They have also retained their title as the world’s most valuable premium automobile brand in 2013.
Now holding this place mark for the second year in a row, they continue to exude a steady confidence in the markets and amongst their competitors. The brand’s value has risen by six percent in comparison to 2012, to 31.904 billion dollars. This continues an unbroken upward-trend that we have seen since 2009. “We are proud and delighted that we have been able to repeat last year’s success while also further raising the brand’s absolute value,” commented Dr. Jens Thiemer, Director of Brand Communication, Mercedes-Benz Cars, in reference to the results of the study. “This shows that our “Mercedes-Benz 2020” growth strategy and our “Best Customer Experience” marketing strategy are not only taking sales to new heights but also enhancing our international renown and image.”
The study’s authors attribute the sustained success to Mercedes-Benz’s unmatched ability in the automotive sector to maintain the right balance between tradition and pioneering ideas in the field of mobility and to enthuse people around the world with its products. The generation of compact cars launched in the past two years is aimed specifically at modern target groups. Ranging from the new A-Class to the new S-Class, the vehicles demonstrate how Mercedes-Benz embodies contemporary luxury without neglecting individual mobility requirements.
These latest designations of “Best Global Brands” are identified by Interbrand on an annual basis, based on overall performance and expected growth. The study is designed to identify the world’s 100 most valuable brands and is considered by leading CEOs worldwide to represent the competitive benchmark for the value of international brands.
For more information on Mercedes-Benz products and services in Kuwait, please visit them online at www.mercedes-benz.com.kw or join them on Facebook: MercedesBenzKuwait or follow them on Twitter and Instagram @MercedesBenzKWT. The iPhone app for Abdul Rahman Albisher & Zaid Alkazemi Co. can be downloaded for free by searching for ‘MB Kuwait’ in the Apple online app store.