social media
During the last few years, we have been going absolutely ga-ga over mainstream social media platforms like Instagram and Snapchat. We seem to always be snapping pictures of our vacations or the fancy desserts we
While most of us understand the importance of having a proper digital marketing strategy, not many of us have an actual long- term strategy in place. A strategy that has a clear set of goals and a vision that incl
Everyone and their grandmother think that they're social media wizards. But, everyone and their grandmother are wrong. It seems simple. Take a picture, post it. Think of a witty thing to say, tweet it. Have a new
Although Kuwait has developed a reasonably large number of influencers and social celebrities over the last few years given the size of the country, influencers have been around since the early 2000s, mainly in th
If you’re a marketer and you’re relying heavily on digital marketing to help you utilize the web as an effective marketing and communications channel for your brand, you definitely need to focus on quality con
by May El Habachi We are all guilty of engaging with our phones when we should be connecting with those around us. With a click of a button, it has become all too easy to like, comment or share instead of having r
Traditional marketing has benefited most marketers that have learnt to do things the right way. For decades we have all been at the mercy of marketers and their messages. Then came the invention of the DVR and ad
Marketing has evolved tremendously in the last decade or so and with the advent of so many marketing channels like newspapers, magazines, outdoor media and the big guns – social media, brands have multiple ways
Many of us can’t imagine life without instant forms of communication and sharing. We share microbytes of our lives as they happen; in pictures, 140 characters, or posts that exist only to evaporate once viewed b
Social Media has taken a huge part of our lives to the next level. Someone who would have been lonely because he or she had limited people’s skills in the 80s or 90s is by today’s standards still popular if he
Facebook, Twitter and Instagram have taken the world, including Kuwait, by storm in the last few years and Snapchat is quickly gaining traction. But while using it is a great experience for users, navigating its m
Here at the inside/out desk we like to keep you up to date on the latest in all music trends. Often, we let them seep like a good tea to see if they are going to get legs or not (read: is it worth your time to eve
If you’re anything like me, you’ve engaged in a little digi-stalking every now and then. Social networks like Facebook, make it easier than ever to check up on all those people from your past. You know, “tho