Partnered with Trafalgar, the acclaimed Swiss avant-garde watchmaker TAGHeuer unveiled its 2016 collection in May at their boutique in The Avenues Mall. This exclusive preview took place in-store, and guests were greeted by the TAGHeuer Kuwait team with refreshments and canapés while taking a first look at the latest timepieces from the Aquaracer, Carrera and Formula 1 collections.
Ever the pioneer, in 1892, Edouard Heuer filed the first patent for a watertight case in the history of watchmaking, and it was an immediate success. Since that time, the Aquaracer (the collection created by TAGHeuer in 2003) has continued to evolve to become a sports watch beloved by men and women alike.
The Aquaracer 300M Ceramic (43mm) Automatic Calibre 5 and Aquaracer Lady 300M Quartz – Full Ceramic (35mm) were shown at the preview.
Presented for the first time last year at Baselworld, the Carrera HEUER-01 is the signature Chrono model from the TAGHeuer manufacture. In 2015, the watch formed the cornerstone of a burgeoning new collection, with a new design, a new HEUER-01 in-house calibre based on the 1887 calibre, and a new modular case design with 12 elements enabling multiple combinations of materials and colours.
Three new models of the hugely successful HEUER-01 were also on display at the preview, and included the new metal bracelet in steel or titanium, the all-titanium bracelet, and the black ceramic and rubber edition.
First launched in 1986, the TAGHeuer Formula 1 collection is one of the longest standing partnerships in the motor racing world. TAGHeuer was the first brand to sponsor a professional driver, the official timekeepers of Formula 1 for over 10 years, as well as timekeeping for other world-class events such as the Indy Racing League and the Indianapolis 500 miles race.
In 2005, TAGHeuer launched the first Formula 1 watch just for women. Two years later, the entire collection was re-designed and 2010 saw the introduction of the ceramic bracelet. In 2012, the new TAGHeuer Formula 1 for men was released and the Automatic TAGHeuer Formula 1 launched in 2014. This collection is known for showcasing motor racing features with touches of red, tachymeter scales on chronographs versions, full black versions, luminescent markers for better readability, and an “easy grip” screw-in crown. There are six pieces from the Formula 1 collection available to view at the Avenues Mall boutique.
Find TAGHeuer in Kuwait at the following locations: TAG Heuer Boutique location: Avenues Mall, Phase 2, Ground Floor and at various Trafalgar Showrooms: Avenues Mall – Phase 2 – Ground Floor, 360 Mall -Ground Floor, The Gate Mall – Ground Floor, Souq Sharq – Ground Floor, Al Kout Mall – Ground Floor, Marina Mall – Ground Floor, Al Fanar – Ground Floor and Salmiya. Follow them on Instagram @trafalgarkuwait.