Offering exceptional business consulting, research and training services is easier said than done. Sometimes, businesses experience difficulty in achieving success when working with consultants. According to 4R’s Consulting Founder Randa Diab, however, a successful result is feasible when a clear and transparent relationship is established between consultant and client.
At 4R’s Consulting, Randa aims to not only dispel clients’ misconceptions about embarking on a consulting contract, she also successfully integrates her expertise in the field along with a wide range of seasoned professionals that are a part of the 4R’s Consulting family. She started off our conversation with a simple yet powerful statement, “If you want to be good at something, you need to have a good personal measure for it. There’s simply no other way to do it. I have a passion for consulting, and after much time and previous experiences, I realized that I should be working in this field.”
What first began as a part time experiment quickly evolved into a fully-fledged business. Once upon a time, Randa worked the basic 9-5 grind that most people experience, “This format wasn’t sustainable for me when it came to starting a family. “While I loved all of my previous jobs, a full time job at the time wasn’t the thing for me.” But, due to Randa’s broad expertise in the food and beverage management industry, the work kept coming in, despite her step away from the traditional job format. Randa added, “At first, I handled all of the consulting services myself. As work progressed, I began expanding my network of professionals to work with, to people who also shared my similar circumstances. It’s wonderful to include people who, like me, still wanted to utilize their varied expertise on different projects.”
Experience isn’t always equated with quality; it sometimes has its limitations. From Randa’s personal experience as an at home mom, she knew that life is never defined by a certain set of rules, and she is breaking the stigma that undermines the capabilities of other women who share her experience with 4R’s Consulting. “I noticed many, extremely qualified women who wanted to take on different projects.” Today, Randa’s network includes creatives and experts with varying experiences, but at the end of the day, she is a part of every step in the consulting process. “I am obliged to work with different budgets, allowing me to pool in people from various circles but I’m always proctoring the process, especially when more people are involved.” Aside from working with a wide network of professionals, 4R’s Consulting is also planning to give free seminars to further the local youth’s understanding of business and entrepreneurship.
For Randa, specializing in the food and beverage industry came as a natural decision. Multifaceted and multitalented, Randa worked with companies like Sultan Center, Alshaya and Acquire foods, and considers each experience as a wonderful opportunity that further honed her consulting skills. Knowing that she was on to something special, Randa explained that, “F&B is what I know best. Combining my experience with my passion for food is truly a blessing. The field is not only fun, it’s extremely challenging.”
Armed with a Doctor of Business Administration from Paris Business School and Six Sigma (Green) certifications, Randa’s approach to her business is scientific above all else. She believes in a “tried and tested process, because there are people who study these processes for years proving that consulting should never take on an ad hoc approach.”
Randa also highlighted the importance of sustainability, “Sustaining success is difficult, but relying on sustaining a business without proactivity is redundant. Businesses need consistent, realistic plans.” Based on her previous work experience, Randa is naturally able to assess both sustainable and unsustainable practices, and she stated, “Sometimes, you don’t need to face a drastic issue to improve on a business element. Whereas I at times deal with a problem that requires a complete systematic overhaul.”
Randa first approaches a client in a casual setting, “When I say I’m meeting a client for a diagnostic, that sometimes sounds scary, but it’s really a simple conversation where I learn how I could be of help.” Randa likens her services to a visit to a doctor, “Think of an issue as an ailment, a doctor can’t simply give you medicine without analyzing your symptoms.” The casual conversation is then followed by a second evaluation on the premise or location of a given business, which leads to a diagnostic report and plan that is prepared by Randa. Depending on what diagnostics reveal, why symptoms or issues arise, a refined plan of action is drawn.
4R’s Consulting offer services that are entirely customizable and flexible, and as detailed as dictated by the client’s brief. From clarifying job roles, rebranding, producing websites, and so much more, Randa’s plan for a client is customized and tailored to suit the issues uncovered during the diagnostic phase and the client’s budget. Randa can help you create a concept from scratch, or she could advise an already existing concept based on an agreed upon timeline with the client. Feasibility studies, financial analytics and business plan development—all of these services fall under an umbrella of offerings available through 4R’s Consulting.