As Sisters, Maya and Zena Dabbous are redefining the art of gift creations. The process of buying a present, let alone wrapping it tastefully, is itself a daunting task for many. When it comes to holidays, birthdays-or any occasion for that matter-everybody needs a little help with the perfect gift! With Valentine’s day just around the corner, everyone should resist the urge to procrastinate by looking no further than the gift basket connoisseurs, who came up with the one-stop online destination for locating that perfect present: Baskets Made Perfect (basketsmadeperfect.com).
Due to their interest in art and design, Maya and Zena considered creating a gift baskets business as a great opportunity for a creative outlet; it has also been a passion of theirs to be their own business owners. Combining those two passions while finding a way to bring people joy, sparks their creative mind, bringing them an exciting experience on a daily basis. Maya states, “Between Zena and I, we’ve got a great creative energy. We love working on each gift, whether it is a requested basket or customized design.” Zena adds, “We’re different because of our design and style. The way we present our gifts goes a long way with our clients, especially that the service is boutique-like and customized, as we create the look of each basket or gift item from start to finish.”
Upon visiting basketsmadeperfect.com, each specified category makes the overwhelming process of searching for the perfect gift a complete breeze. The website includes a private consultations, exclusive shopping services, professional designing and packaging of either baskets or gifts, all within a prompt delivery time frame. Even if you wish to immediately purchase a gift without consultation or customization, the sisters have added a category with ready gift baskets and gift items. Maya explains, “Ready-made baskets, with their inclusive items, are sourced by Zena and I. We have baby items, tote bags, miscellaneous items we see and like based on our feeling that these items would add value to our customers.” Furthermore, the sisters ensured to add two luxury lines for customers to choose from. Zena explains, “With Miglio, this gorgeous jewelry line from South Africa, customers reacted positively right from the start. The line is unique, funky different, and affordable! I think it appeals to modern women in their twenties and thirties. We also added Phillipi, a German brand for luxury corporate or office gift accessories.”
The sisters’ chic style and practiced craft is visible in the various baskets on display when glancing through the different categories available at Baskets Made Perfect. The presentation is a gift in and of itself, and rather than gifting someone special with a package that will be torn apart then thrown away, a gift basket from Baskets Made Perfect is a treasured souvenir, ultimately giving a whole new meaning to gift baskets. Zena states, “Offering customized services gives us an extra edge. For instance, perhaps you spotted that perfect bag for your mother, and wished to package this gift with other items you think would be suitable, we will present a totally different idea of packaging. It could be a box, a basket, a type of wrapping, we will come up with a way to suit your customized design.” In doing so, Maya and Zena ensure that the actual gift is the focus of the basket or packaging, rather than the accessories used to make the gift basket. Maya explains, “It all depends on the gift item in question, as it is the focus of the gift basket. We always try to make the basket about the selected items being displayed in a beautiful way rather than just the decorations of the basket. We like to shop locally, but then you tend to develop a talent of deciding what would look good in a basket. We were once asked to design a basket for a male who was interested in Japanese tea and sushi, so we decided to modernize the final basket with bamboo elements, black and silver. He really liked it, and our client was very pleased.”
As much as the craft of gift baskets is an art form, both Maya and Zena believe that their business is also based on forming a trusting relationship with customers. Maya insists that, “the first time you do this, you will trust in the work we present. At first, customers are picky and worried, as they worry that what they see online is not reflected in the actual product. After the first time a client tries our services, our briefs get shorter and shorter with increasing loyalty.”
How does a typical order process take place? Zena states, “Customers can contact us online or via telephone, and the client gives us a brief about their requirements, the age group, and what the person likes. From our website, customers get to know more about our categories, where they can pick a ready-design package and change it in terms of color or contents. Based on that, we create the concept and design of the basket.”
Paying extra attention to details and their customers’ needs, Maya and Zena further added another category focused on packaging. “We receive requests for packaging a present, a packaged display for companies’ products, so we realized that this service is in demand. This is proof that we sell a design rather than just a package that looks good.” Maya explains.