The importance of eye care has long been underestimated by many. Yet at Vision Express, your eyes are the prime focus. Built on a passion for delivering the very best in eye care Vision Express continuously delivers unparalleled levels of professional and complete eye care service, eye health advice and after-care consultation to every customer. Telling us more about eye care and Vision Express is Business Director Mark Finn.
Q: What makes Vision Express so special?
A: Vision Express is accessible for everybody, where we offer products and services that cater to each and every customer’s taste and needs. For example, we have great brands, but we also recognise that a number of customers are price-sensitive so we make sure we provide a value range that includes frames and sunglasses that start from KD15.
Q: What happens during a typical visit to Vision Express?
A: Customers will receive a warm greeting, where we start from the position: we want to help our customers to see better. In doing so, we take time with everyone to complete a thorough eye exam in order to recommend the right options for their lifestyle (taking into account their individual prescription). If customers have great vision we also take the opportunity to help them understand the impact of sunlight on their eyes and help them in choosing a suitable pair of sunglasses.
Q: What are some services offered uniquely at Vision Express?
A: Great brands and price transparency; what you see is what you pay for. This means we offer great prices for every customer. Another service we pride ourselves on is specialising in eye tests. We have an optometrist in our store every hour we are open, throughout all of our branches. In that sense, we take eye health seriously.
Q: What does Vision Express do to raise awareness about eye health?
A: We offer free eye exams, we talk to our customers about the importance of eye exams and we engage in university outreach programmes. For example, we set up consultation booths in several universities in Dubai this year and plan on doing the same in Kuwait soon. We talk to the students about the importance of eye health and provide eye tests.
We also engage in campaigns to promote eye health awareness. We sponsored a campaign in The Avenues last year, and we performed over 350 eye tests during the campaign.
Q: Is Vision Express also a fashionable outlet?
A: We always make sure that the latest brands are quickly available on display because we know customers in Kuwait are fashion savvy. We always have top fashion optical and sun ranges in our stores. We believe that if an average woman has over 30 pairs of shoes, she should also have a choice of at least three frames for different occasions.
We display limited edition items from selected brands every few weeks; we also carry some quirky styles that are popular with our customers. We constantly receive positive customer feedback about our fashionable frames and sunglasses, and this motivates us to always strive to meet those expectations. In addition, we offer a wide variety of coloured contact lenses.
Q: What brands does Vision Express carry?
A: We carry all the major brands from Gucci to Dior, Ray Ban to Oakley, Tag, Tiffany and Tom Ford.
Q: Can you tell us a little bit more about the history of Vision Express in the UK?
A: In the UK, Vision Express started off as a low cost optical retailer whose vision was to provide people with spectacles in an hour’s time. Over time, the brand has expanded and grown more sophisticated by better understanding customer needs.
The business recognises that speed is not necessarily the best option for customers. In order to deliver the best lenses, produced professionally and to a higher quality, some lenses can take up to a week to be produced. It’s all about quality; after all we’re dealing with vision, which is not to be taken lightly. Now Vision Express has more than 330 stores in the UK alone and is recognised as the best optical retailer, one that is completely focused on customers’ eye health.
Q: How many branches does Vision Express have in Kuwait?
A: We have a total of 25 stores across the Gulf region, of which seven are in Kuwait. We also have a new store opening in the new Phase III of The Avenues. We are truly looking forward to this new development.
To find a Vision Express branch closest to you, please call the Vision Express branch located at The Avenues, tel: 2495 4649.