“Every piece is made especially for you,” Creative Director of VOUS Fine Jewelry, Sahar Al Naqeeb smiled. That was the inspiration the media company, GRID, used when Sahar and her husband, Imad Alnaqib, approached them to establish their new jewelry concept. “When it came to naming the brand, the idea was to focus on our ideal customer – YOU, or VOUS in French,” Sahar added. With a name in place and the concept designs implemented – Sahar had officially launched a fine jewelry instaBoutique. Unique and refreshing, this Kuwaiti brand has hit the ground running with their beautifully crafted designs.
“I’ve always had an interest in jewelry,” Sahar stated, “I had rough sketches of different pieces and my husband encouraged me to start sharing my ideas with designers to get the final product.” Seeing the response and results of the sketches pushed Sahar to pursue a career in jewelry design. Creating VOUS Fine Jewelry with her husband has given her the freedom to design what she wants to see in the market. Not only are her designs original, but she also has an international team of designers exclusively designing for VOUS. With collections that aren’t only stunning, but also practical, VOUS combines style and fashion to give any outfit a little oomph. Using the highest quality gems, the jewelry is deemed perfect for every occasion and for jewelry lovers of all ages alike.
Creative, modern, timeless – these are the words Sahar uses to describe her fine jewelry line. Like the revolutionary Yves Saint Laurent once said, “Fashion fades, style is eternal.” That’s why VOUS Fine Jewelry is made to accentuate and compliment your style. While some pieces are created for the everyday woman, others can be reserved for special occasions. Nothing is mass-produced and every item is made with love and its own sense of individuality. Even their trendier pieces have an air of exclusivity to them, making them as timeless as the more classic pieces. Selling the items through Instagram and exhibitions around the country, Sahar is still working on procuring a physical shop. “We’re just waiting to settle down,” Sahar laughs.
Drawing inspiration from her travels, Sahar’s pieces are gorgeous. She has an eye for spotting a great design that can be interpreted in a different form. Tapping into the jewelry market, she sketches out designs she likes, while repurposing them with her own twist. “I also get inspiration from vintage pieces of jewelry and try to modernize them into a trendy look,” she adds. When an idea strikes, Sahar’s always prepared – her sketchbook is never too far away. Regardless of her location, when she finds herself inspired by something, she immediately puts it to paper and implements it once she gets back. The designs are beautifully crafted and the amount of thought that goes into each piece is inspiring and has a story behind it.
Using only the finest of stones, her designs are created with solid gold settings. Be it rose, white, or yellow gold, the diamonds, emeralds, and rubies are delicately placed to highlight the piece’s beauty. Also incorporating rhodium and oxidized silver as a base, the rose-cut gems daintily adorn the piece. Every piece is made entirely by hand and takes up to three weeks to be completed. This attention to detail is beautiful and adds to the value of each piece you receive. The best part is that everything is in limited quantities! Not being a fan of mass-production, nothing is created in a factory and it is all handmade, meaning that the same design normally isn’t reproduced more than three times, so you’re guaranteed unique pieces with every purchase! Go on, indulge in the beauty of precision and covetable designs.
If you’re in the market for something timeless, yet trendy, and beautiful, VOUS has just the pieces for you. You’ll be sure to stand out from the crowd with their fabulous, unique pieces. Follow them on Instagram @vousfinejewelry to find out more.