One garment says it all—innovation, fashion, style, and glamour. That’s what aspiring designer Reham Fareed aims to achieve with crafting a piece of clothing that some may consider wacky, we think it’s genius! Introducing women’s newest accessory. It’s not a jacket. Not a dress. Not a blazer! It’s the very unique, one of a kind, handmade JRESSAZER!
When did you first develop an interest in fashion?
I’ve been interested in fashion since forever! As a little kid, I used to watch all those fashion shows and see myself in there with my designs taking over the runway! Later on when I started watching the Academy Awards- being a little kid still- I knew that this is where I wanted to be! This is where I really would want to see my designs. I started designing my own tops, jackets, dresses you name it, at a very young age. Then my friends started to ask me to design different types of garments as well for them. I even designed my own wedding dress.
Who are some of your favorite designers?
Stephane Rolland is my sheer genius! As well as Alexander McQueen, Elie Saab, Vera Wang, John Galliano and of course the amazing Valentino and his red dresses.
Who/what inspires your style?
It’s more of a ‘what’ question for me. Everything does: Nature, architecture, animals, colors, books, birds, streets, scents, dresses, even people’s behavior! I had to find out the one style that would make my personality shine through and says who I really am without me having to speak. For years now I’ve been lost in so many different styles that are out there and I only recently have found what I was looking for. That led my designs to take a definite form finally!
So what’s Xaviera all about?
Xaviera’s main line is about this very unique, one of a kind, new garment that I’m introducing to the fashion world. My hand made Jressazer, which is created out of sophisticated simplicity that brings out the confidence, class, and elegance in the wild woman who dares to wear it. Although each one of my creations has its own story to tell, this glamorous garment is exclusively made for the confident woman who wants to stand out, is willing to turn heads and take everyone’s breath away!
What’s the Jressazer? How did you come up with the idea?
Culture collisions. Being in an Arab country and being subjected to multiple cultures with lots of different perspectives to traditional fashion, I managed to mix it up to my advantage. I wanted to create an outfit that any daring woman can wear, weather she chooses to wear the veil or not. I especially noticed that a lot of veiled women find it hard to get their hands on something stylish to wear for any given occasion. In another note, blazers and dress are my favorite choices of clothing; they compliment most women’s body types, and blazers are timeless. There is no one occasion I can think of that you can’t just rock in your blazer!
And that’s how I came up with it. I altered the idea of a blazer, made it a bit longer to be more like a jacket and I mixed it with the idea of a dress. The outcome was an eclectic garment that would not only turn heads but also would make you unforgettable for your very unique and outstanding style! It’s the JRESSAZER! (jacket+dress+blazer)
How do we style it?
It’s an all-in-one garment! Wear it with a pair of jeans and you will instantly turn heads and take breaths away on any given day no matter the destination! If you’re going for an evening or a “Look de Soirée” for any event just pair the jressazers on your favorite sequined dress or top and skirt, shorts, pants etc. and VOILA!
Where can we find it?
It’s all online for now, mainly through my Facebook page. You can place an order then we’ll ship it to you anywhere!
Will Xaviera expand to include other collections?
For now I’m sticking to my main product line, but in a few seasons who knows!
Get your iconic Jressazer now by visiting www.facebook.com/xavieracouture.