You know that feeling, when you walk into a party wearing your favorite dress. The one that fits just right and makes you feel like you can conquer the world. You look across the room, and realize another girl is wearing the same piece. You have it dressed up with accessories, but still the piece has lost its charm and you wish you had worn something else.
Enter Yarrow Boutique, a luxury online store, that wont break your bank. Every piece in their online selection has been handpicked by owner and manager, 24 year old Shahad Alsaad from Paris, Berlin and Dubai. Her main goal is to make sure you feel special in what you are wearing.
“We are known as a boutique that has unique and special pieces,” she said. “Everything in our collection is in Kuwait for the first time. If we find that the designer is being sold elsewhere, we will drop them. If you buy from us, know you are one of the few people wearing it.”
One of 12 to be exact. Alsaad only purchases a dozen of each carefully selected piece. Her boutique showcases brands like Talula, nOir, CC Skye and BSABLE. This season is all about flower prints, neon, Tiffany blues and hues and so is the Yarrow collection. From the gorgeous blue Dianna maxi dress from Gypsy 05 worn by Kourtney Kardashian to the beautiful pink prints on the Tiffany blue Lagouna skirt from This is a Love Song, the styles will keep you clicking for more.
Yarrow’s specialty is their incredible selection of accessories. Alsaad showed me her favorite piece, a double strand droplet necklace by Anton Heunis. The two gorgeous chains combine gold and silver chains and are accented with a cold blue stone at each end. The stunning piece can be worn with any outfit, but would be an amazing compliment to that little black dress you love.
The Heunis collection is particularly special because each piece by this designer is handcrafted in his studio located in the historic center of Madrid. He uses rare vintage glass, Swarovski crystals and semiprecious stones to create bold, yet timeless pieces. While his pieces are well known and available around the world in high-end department stores like Harvey Nichols and Neiman Marcus, Yarrow Boutique is the only place you can get them in Kuwait.
Behind the great pieces, incredible deals and amazing trends is Alsaad’s dedication to her customers. While she only purchases high quality products from the latest designers, she also wants to make sure that every piece you buy will look absolutely stunning on you. So don’t be surprised if you get a phone call from her or one of her stylists right after you put in your order.
“We have a very open return policy,” she said. “The most important thing for me is that it fits well. I call customers before sending their orders and ask them what sizes they wear in UK and US and what their body type is. Sometimes customers pick something that I know will not look right on their body type, so I’ll suggest something different.”
You don’t have to order something to get recommendations from Alsaad. With a quick call to her customer service number you will be connected with her or one of her stylists. They can find you the perfect outfit for yourself, or the perfect gift for a loved one, even if it isn’t on the website.
With five years of experience bringing in the latest fashions from Europe, the next step for Yarrow is to reverse the supply chain. Alsaad is on the lookout for Kuwaiti designers she can take to her large pool of Paris and London based customers. For her, this is the ultimate dream.
“When I start something I think about where it will take me in the next ten years,” she said. “I have always known that I wanted to do something that was more than just selling styles. I am going to take Kuwaiti designers to Europe, and make them known brands in the European market.”
Until then, Yarrow Boutique has made its mark as a high quality online fashion boutique, with a personal touch.