Indira Jewelry is launching their latest collection, The Geo Line. The kicker? They’re collaborating with none other than the gorgeous Egyptian actress Amina Khalil!
We love both equally, and think there could not have been anyone else more suited than Amina. The Geo line is all about life’s fluidity. Geometric shapes, jagged edges and smooth circles are mixed in with pearls in white, blue and green. While, Indira Jewelry have stuck to their signature sterling silver aesthetic for their previous collections, they mixed gold vermeil with the silver this time.
The collection stands at the crossroads of being both ancient and very modern, honoring classic origins while being ready and bold, looking towards the future.
Marwa Saadawi, the brand’s creative director asked Amina to do her hair and makeup as if she were getting ready for a regular day, and dress in comfortable fall clothing.
“The Geo line is really about movement, and adding a cool modern touch to anyone’s outfit,” Marwa says.
Underground singer and artist, Naila Marie, was also part of the campaign and described the Indira woman as having “…mastered the art of balance. The balance between the light and heavy, the strict and playful, the female and male, conforming and rebellion.” This also applies to the designs, too, as they contain so many opposing elements that come together in perfect harmony.
During the shoot, Amina mentioned that she liked how affordable the brand is. Giving people high quality pieces at an accessible price-point. And she summed up Indira Jewelry perfectly on her Instagram account “..the perfect mix of simple and edgy..”
We totally agree!