The Buzz
Philip Morris International (PMI) has released its Value Report 2025, marking the close of the company’s 2025 Roadmap and outlining its next phase of growth through its newly introduced Value Plan 2030+. Tit
20 ZYN nicotine pouch products have received Modified Risk Tobacco Product (MRTP) orders from the U.S. Food and Drug Administration (FDA), with 20 variants covered by the authorization. This marks the first time
Kuwait's digital commerce landscape continues to evolve as 4Sale, the country's largest online marketplace, announces a strategic partnership with Zain Telecom. The collaboration brings 4Sale to the Zain Perks pl
In the world of luxury automobiles, true distinction is measured not merely by sales figures, but by the ability to create enduring relationships, deliver exceptional experiences, and embody the values of one of
Some partnerships make immediate sense. ABYAT's majority stake acquisition of Mastara is one of them. At its core, the deal brings together two complementary strengths: ABYAT's decades of experience building worl
IKEA Kuwait has been awarded Best Customer Service in the Furniture category by the Service Hero Customer Satisfaction Index (SHCSI) for the eighth time, reaffirming IKEA long‑standing commitment to delivering
For Azzam Fakhreddin, involvement in the feature film Palestine 36 is not simply a professional undertaking. It is deeply personal. The story the film tells is tied directly to his own family history and to a cha
Kuwait’s connectivity landscape is entering a new phase. Sama X, part of Alghanim Industries, has officially launched Starlink services in the country, introducing one of the world’s most advanced satellite i
Building on the success of two consecutive years of unforgettable family moments, IKEA Kuwait hosted the third edition of IKEA Family Fun Day, bringing together more than 2000 people for a joyful c
IKEA Kuwait joined hands with the Kuwait Institute for Scientific Research (KISR) and multiple local companies and organizations in a Shuwaikh beach clean‑up initiative aimed at protecting Kuwait’s coastline
We all have them: photos of ourselves at the beach full of grinning children covered in sand and parents carrying floaters, umbrellas, and a giant icebox. And if you grew up in Kuwait, your copies will have featu
This collaboration marks a special seasonal offering, available exclusively at Bloomingdale’s Kuwait, celebrating several years of partnership with 3oud and a thoughtful approach to Ramadan fashion. The edit fe
IQOS has announced the launch of the Creators of Craft Design Challenge, an ambitious new initiative created in partnership with Vogue Arabia and Italian design house SELETTI. The challenge invites designers from



