A young mother with an innate entrepreneurial spirit, Dima Nuseibah takes mom-dom (the ever-so-challenging kingdom of motherhood) to a whole new level with her latest endeavor—babycottons. After a short time working in the corporate world, Dima opted out to pursue her own challenges. From her earlier involvement in Nailpolish Salon, playing a pivotal role in its success and evolution, to drawing from her personal experiences as a mother, it is Dima’s nurturing disposition that led her towards choosing to bring this concept from the US to Kuwait.
As the brand’s first store in the Middle East, babycottons is a young brand that originates from Argentina with a refreshing design ethos: dressing babies like, babies. Using the highest grade of cotton in the world, also known as pima cotton, from northern Peru, babycottons provides a totally unique product offering that sets it apart from its competition. Dima personally chose this brand for her youngest. Having a baby marked a dynamic shift in her life that led her to discover the store while in Miami last year. She fell in love with the ‘babycottons spirit’, Dima shared the brand’s natural perception towards babies and children in choosing not just another clothing brand, but a natural bond. She adds, “the quality is faultless and the colors are calm and neutral. I was personally looking for matching sets that weren’t designed for either a boy or a girl, and the classic designs simply lured me in.”
babycottons offers the local market something completely different and refreshing. Even though we have a myriad of baby and children’s stores in Kuwait, the focus at babycottons is child-driven before it incorporates the concept of style. Dima believes that this is a notion that we need to come back to how we consider dressing children, using the softest top quality pima cotton, combined with delicate colors and classic designs including matching onesies, hats, bibs, etc.
The store’s setting at The Mall-The Avenues, offers a pleasant, relaxing and harmonious environment, as it is clearly divided in sections highlighting different age groups from newborns, even preemies, all the way to six-year-olds. Dima further remarks that it is hard for moms to shop in Kuwait, especially if they are looking for high quality items that are affordable and durable. Besides garments for infants and children, also available are all the complimentary accessories any new mother would require using the same grade of fine pima cotton. Starting from simple undershirts that signified babycottons as a brand since its early beginnings, the store now boasts a wide collection that spans from ready-to-wear designs to diaper bags and changing stations. This means avoiding allergies, and constant comfort for your child.
The winter collection is currently in store, as Dima explains that every season is defined by special prints, so moms should expect fairies as well as polka dots for girls, and race cars for boys. The one-woman show that she is, Dima does all of her buying and is personally invested in the brand. “As a young mom, it is so fulfilling for me to learn more about the needs of other moms, knowing how to buy for different tastes, and even picking up a tip or two along the way.” She humbly acknowledges that her journey with babycottons is an evolving learning process. Dima benefits from her customers’ feedback, and feels like their input is what ensures the success of any concept. So far, the response has been great, as other moms are drawn to the idea of affordable yet quality oriented products presented in classic designs.
Achieving that perfect balancing act between family and business, Dima chooses a completely hands-on approach that is attributed to her supportive nature. She emanates positivity as she speaks about babycottons, and we can easily see why this brand will fare extremely well in the market—she simply believes in what she is selling. She might choose to relax by the beach when she’s not working, but only because Dima knows that rest is required to foster more growth. In the near future, she plans to open more babycottons stores in Kuwait and the rest of the Gulf. She concludes, “babycottons is definitely a growing brand, and I’m so excited to be a part of its growth here in the Middle East.”
babycottons is located on the first floor of The Mall-The Avenues. Please call 2220 0848 for more information or follow them on Instagram, @babycottonskw.