This summer, prepare to fall in love with the #DKNYRamadan Collection. For DKNY’S first regionalized campaign, we see the Capsule Collection 2014 come to life with a Middle Eastern twist; effectively presenting wardrobe options that are perfectly suited for those mystical long Ramadan nights.
Donna Karan popularized the concept of the capsule collection in 1985. Since then, Donna Karan continues to nurture the brand’s evolution by identifying the cultural sensibilities of DKNY’s global consumer market as well as reaching out to fashion forward communities on a more personalized level. In addition to the Ramadan Capsule campaign, the launch of the DKNY Middle East website fortifies their position in the regional market and in their ongoing plans for expansion.
The summer capsule collection strikingly captures DKNY’s color palette and key looks for the season. It is cool, feminine and authentic – created for women that aspire to a more personalized style for the holy month of Ramadan. An exclusive photo shoot accompanying the DKNY Ramadan Capsule was shot in Dubai by the talented Emirati photographer Saeed Al Khalifa and was a spirited collaboration between leading New York stylists for DKNY and two social media sweethearts of the Middle East – Yalda Golsharifi and Tamara Al Gabbani. The bloggers selected their favorite items from the summer collection to create a unique set of looks for Ramadan. Their chosen styles collectively convey a fresh, urban style, synonymous with the brand’s identity. Outfits chosen included: shirt-dresses in gold fish orange and toffee, a navy blue jumpsuit as well as ultra-stylish black and white pieces.
The shoot beautifully captures the thematic quality and aesthetic vision of the collection with each individual look reflecting DKNY’s penchant for functionality, style and innovation. The accessories included trendy bags and clutches in a variation of bold and neutral colors, together with the striking urban inspired hair and makeup (hot red lips with winged eyeliner) further enhance the harmony between DKNY’s urban chic image and the region’s culture.
Check out #DKNYRamadan on Instagram for more of Yalda and Tamara! The DKNY Flagship store is located at 2nd Avenue—The Avenues. Please call 2259 7111 or visit www.dkny.com for more information. Follow DKNY’s latest updates on Instagram @AlYasra.