Passionate about food and always being ahead of the curb, McDonald’s Kuwait has announced its greatest endeavor yet! With the launch of the CYT (Create Your Taste) platform, McDonald’s Kuwait is giving us a taste of premium gourmet customization with the comfort of speed. As the fifth country in the world to introduce this menu and platform, we were obviously intrigued. With a giant event at the McDonald’s on the Gulf Road, the CYT concept was implemented for Kuwait to enjoy! Premium quality food, exceptional service, and the ability to customize and create your own dining experience, the way you like it.
Partially outdoors, the event was a hit with everyone there. Splitting their time between the gorgeously set up interior of McDonald’s, and their lush green space outdoors – the grill was in place and the ingredients fresh. Under the twinkle of the fairy lights and amidst the shrubbery, people got the chance to create their burgers to their liking. An impressive twenty new special ingredients have been added for customers to choose from, including avocados, jalapenos, and grilled mushrooms, McDonald’s have upped the usual options to a whole new level. And with the use of premium Angus beef and garden fresh vegetables, not to mention the signature sauces and freshly baked artisan bread, the gourmet flavors can be tailored specifically to you.
If you find yourself overwhelmed with choice, McDonald’s have created three signature burgers from the CYT menu for your enjoyment. Carefully curated, McDonalds’ own gourmet creations are the Classic Burger, Grilled Thriller, and finally, the Hot All Over. YUM! Each with it’s own unique pairing, their signatures are just as incredible as the full CYT experience. Embrace the brand new technological platform, and go for the CYT. Fully equipped with a touch screen, the CYT menu is there for you to whiz through their wide range of quality ingredients to create your very own taste – pun fully embraced. Don’t get us wrong, our beloved McNuggets and the indulgent Big Macs are still on the menu, and are also available at the kiosks. All McDonald’s asks is that you enjoy your gourmet creation whether you’re dining in, or taking it to-go.
Catching up with this issue’s Truth or Dare star, Sherif Coutry, was a challenge because, as the Marketing Director at McDonald’s Kuwait, he was running around making sure everyone was well fed and were truly experiencing the CYT journey.
“McDonald’s Kuwait is a market leader in the Middle East, and its customers are one of the most advanced when it comes food, and this is why we were selected as the first location in the region,” Sherif stated with a smile on his face. “CYT is a platform that is unlike anything else currently available in the market,” he added. “Fusing technology with quality dining to provide customers with an unforgettable experience.” And we were the first to try it!
Complete with an art station and live music, the venue was pumping. Completely transformed to suit the experience, people took it in turns to place their orders at the CYT kiosks. Using state-of-the-art digital screens to choose their creation for the night, they were able to see their food prepared right in front of them at the CYT prep counters. As always, the McDonald’s staff were wonderfully trained to fulfil your orders brilliantly and in virtually no time. But the distinctive dine-in experience doesn’t stop there – you get a table locator complete with GPS so that when your food is ready, the dedicated CYT serving crew will deliver the food directly to your table. Color us impressed! Every detail was thought out carefully and gloriously so that every customer leaves utterly satisfied with the food and experience.
Lastly, we were able to track down the Deputy General Manager of McDonald’s Kuwait, Luai Al Kilani, to find out what he thinks of this magnificent addition to the McDonald’s family. “We have always been committed to providing the highest quality food and the best service to our customers,” Luai explained, “and CYT is simply the natural progression in our quest to always meet the changing demands of our customers.” Music to our ears! He continued, “As the owner and operator of McDonald’s restaurants in Kuwait, Al Maousherji Catering Company is proud to be the first to introduce CYT in the region.” Now if you’ll excuse us, we have a very important burger to create! Don’t miss out on the experience, you’ll thank us later, we promise.
To get a feel for the CYT menus, head over to the exclusive Create Your Taste restaurant branches at the Corniche and Sabah Al Salem branches. For more information about Create Your Taste, please visit www.mcdonaldsarabia.com. Please note that the CYT menus are only available in-restaurant. Enjoy!