You’ve finally done it. You’ve found a space that you absolutely love, and can spend a long time in. You want to make it your own and create the perfect home for you and your family. In Kuwait, to find an interior designer or architect to get your project going you can either rely on big name firms, or word of mouth from friends and family. The same would apply if you were looking for any artist or designer. Yet, there is a whole industry of untapped young creative designers that you would be missing out on. Now, with the launch of Lambah.co, an online venue for artists and creators in Kuwait, you will be able to find every type of creative with the click of a button.
It started when Lulwa Al Omani completed her bachelor’s degree in interior design, and stepped into the real world. She searched for a position that would allow her to continue learning about her industry and hone the skills she had acquired as a student. Yet, few would hire her without real world experience and there was no group support for interior designers.
Her cousin Aysha, a graphic designer, was having similar difficulties. Together they realized that employment was just a small part of a much larger problem novice creative types in Kuwait face.
“The simplest thing is, if I’m working on something, I can’t find a book related to design,” said Lulwa. “We have needs as artists and designers. Even after we graduate we need education and self-development. But, we don’t find these things in Kuwait.”
Then in November of 2011 there came the lambah, Arabic word for light bulb, moment when they realized they needed to create something to improve their industry in their home country. They paired up with Lulwa’s sister Maryam Alomani, a mass communication major who became their art director and talent scout and the business minded Dalal Al Houli with a major in finance. By April of the next year they had a concrete plan for the hub of local creative professionals. Then finally, on May 4, the first part of their concept for Lambah Co., the registration at Lambah.co was launched.
“We called it Lambah because we wanted something that talked to all designers,” said Dalal. “Every design comes from that light bulb, that moment.”
Aysha created a logo and the milestone was marked with a flier blitz documented using the hashtag #LambahAroundKuwait. The girls put stickers of the logo on columns, trucks, buildings, pedestrian cross lights and even at the popular Someday Café. They were surprised when local well-known artists showed up at their office.
The girls have chosen a gorgeous 11th floor space designed by Lulwa, and truly visualizes their slogan “brighten your life.” The space is brightly decorated with yellow and turquoise, and has an amazing view of the Arabian Gulf, bound to inspire any creative.
Their guests, seated on a lovely leather couch, were given the summary of the vision for Lambah. By the end of Ramadan the girls will be launching a fully-fledged website that aims to become the ultimate hub for creative professionals in Kuwait. The website will launch with four main sections.
The directory, for which you can sign up now, will give freelancers and firms the opportunity to put their portfolios on for one year so that potential clients can search them. Businesses looking to brand their trademark can find graphic designers, brides can find wedding planners and advertisers can find movie producers in the vetted list. All with the goal of connecting people with designers.
The community is built around a library, where you can find art books and magazines typically absent in the Kuwait market. There you can buy and sell books, and the girls are working hard to expand the collection. Workshops, seminars and field trips will also be organized for members to connect experienced professionals with fresh graduates. There is even a boutique where furniture and home accessory designers can sell their products online.
This ambitious project is just beginning, and the girls are setting their sights high.
“In 10 years we hope to be the platform for interior designers and artists in Kuwait,” said Lulwa. “We see it as a company that cultivates young designers in Kuwait, helps them with their needs and problems and gives them direction. It will help them fulfill their dreams any way we can, that is why our slogan is ‘Brighten up your life.’”