Cast your mind back to the Taste of Q8 when you got to enjoy all that delicious fare while traipsing through grounds with meandering streams, geese swimming happily, hills of green grass, a fountain lake and trees. These are the grounds of Boulevard Mall, the very heart of Salmiya where The Sultan Center launched its latest 24-hours concept store this summer with a fanfare of promotions.
It isn’t just holidays like Ramadan and Eid when you’ll find shocking promotions though, the entire concept behind this Sultan Center location is that there will be continuous low prices and shocking promotions available and you will always find the latest flyer items here too. The best of both worlds, this hybrid store offers all the items you’ve come to love in TSC Sultan Centers, with the wholesale priced goods you’re used to finding in TSC Wholesale Centers.
Store Manager Marwan Quwaider takes bazaar on a tour of the two-level store as he explains that The Sultan Center offers well-known brands at the lowest prices. Bonus tip: Check aisle ends for greater discounts! He stresses the importance of customer service to The Sultan Center brand, which means keeping a broad product and price range so that there is something for each person in this branch of Sultan. “We have all different kinds of customers but we give only the same high level of customer service to everyone.”
Having worked in retail since 1997 and for TSC in Kuwait for the last decade, Marwan proudly describes the hospitality offered at this branch. “All year around customers can help themselves to coffee and dates when they come in.” There is also a table laden with bananas and apples with a large sign declaring, “Free Fruit for Children” which is a fantastic initiative Sultan-wide.
As well as a Sushi Bar, the Boulevard branch offers a large range of hot food starting with breakfast at 7 a.m. Prepared daily, an assortment of international cuisine is displayed and best snapped up before late evening by which time most customers seize the tasty dishes for dinner!
As healthy options go there is a whole wall of fresh, locally sourced organic herbs and vegetables from Yasmine Farms in Wafra. This is the brainchild of TSC founder, the late Jamil Sultan, who is credited with bringing the very concept of organic to Kuwait. “That’s his baby” smiles Marwan and indeed the success of the Farmers Market section is testament to the vision for quality that continues to be prevalent in the company. “Organic and Diet options are increasingly important to our customers”, says Marwan and then points to a vast array of packaged healthy food options, both domestic and foreign.
TSC Boulevard is not finished offering the best they can to their customers. The usual telecoms services are available instore and the coffee shop has a gorgeous view from the first floor, overlooking the dancing lake fountains and botanical gardens of The Boulevard.
Investors who share a similar mission with Sultan Center to deliver excellent quality products can also be found in store. There is a wonderfully colorful Bayara Souk for all your spices and dry foods needs. As one can never have enough dates, the Bar is a must visit too.
As Marwan takes us toward the back of the ground floor, a beautifully finished burgundy stained-wood and brass trailer sits before our eyes. A stunningly vintage looking vehicle, it boasts a complete kitchen conversion. This area is a hub of conversation and society as customers enjoy the occasional hot dog and cup of tea while their partner shops.
If you’re a gourmand, then make TSC Boulevard a go to this summer. The bakery has the freshest croissants this side of Salmiya with an array of boulangerie breads and pastries to try. It’s the perfect place to build a picnic basket as you peruse the deli counters, picking up imported cheeses or meats with pickles and sides. There’s even a gardening section where you can choose from a colorful selection of picnic blankets! With the Boulevard Mall’s well-presented grounds there’s no end to the lovely areas you can sit and watch the world go by as you indulge in the tasty treats.
Of course, if you want to cook at home then the butcher and fishmonger can show you the best cut or catch of the day. The staff is always ready to offer advice on the best amount per person or what’s the ideal way to bring out the flavor of the chosen pieces. It is well worth remembering though, that because there is an on-site kitchen, you can have your favored fish grilled or baked by Sultan, to pick up later.
Other reports from customers so far indicate that the store is a joy to shop in as it is both spacious and well delineated. Housed in the newest mall Kuwait has to offer, both the mall and store are in excellent condition. The wonderful visual merchandising standards mean you can clearly see the items on display. The children’s play area is very helpful to busy families and it is also easy to find parking here, as The Boulevard itself holds 2250 available spaces. As well as the car parks in the front and back of the mall, The Sultan Center also has its own parking basement. This conveniently allows access to the supermarket outside of Boulevard Mall opening hours, so you can shop to your heart’s content 24 hours a day!
There truly is something for everyone, at every price in this store. And the brand really cares about the experience of its customers. TSC Boulevard even makes a point of putting on a children’s event each month! “This is really a place for all the community!” Marwan reiterates.
To keep up to date on all Sultan Center Boulevard Mall activities follow them on Instagram @sultan_center and on Facebook: The Sultan Center. Shop online at: www.sultan-center.com or please call 1844 449 for more information.
