We’re always looking for new ways to feel young, from splurging on a flashy new car, to following the latest diet fad. The reality is far simpler, however, as ‘youth’ is a feeling above everything else. No one knows this truth better than the talented designer behind Young Designs, Ahmed Alashab.
“No matter your age, a well-designed T-shirt will always make you look and more importantly, feel, young!” He stated simply. Born out of a passion for art and design, Young is a modern lifestyle brand that is taking the local scene by storm and is currently sold at the Thouq shop in Al-Mubarakiya.
With beautifully hand-printed designs that showcase stunning works of calligraphy artfully presented with urban design elements, Young Designs delivers quality garments that truly speak to all generations by celebrating creativity and vitality.
Ahmed was always inspired by his passion for type design, specifically Arabic calligraphy and fashion. He explained, “I like the idea of mixing traditional Arabic calligraphy and adding a hip twist to it. I wanted to allow Arabic calligraphy to express feelings that go beyond the expected in an artistic matter. I want people to appreciate the beauty of Arabic calligraphy in terms of its design, and how it could emote feelings like happiness, sadness, vitality and so much more.” Simply put, you won’t find a design by Young available at your typical high-street shop.
Ahmed draws inspiration from his daily experiences, and you can see this clearly illustrated through his wearable art pieces that equally function as quality t-shirts. He said, “I channel these experiences, lessons and feelings and I see them evolve into artworks. I enjoy this process of seeing how a design comes together, and how it evolves as I adapt it into a t-shirt. I get excited every time I see a completed design, and I’m even more excited about the possibilities when it comes to t-shirt fashions, trying different printing techniques and how I could make my designs come to life.” Utilizing hand-printed techniques, Young Designs is locally produced in limited quantities of t-shirts and tank tops per collection. This way, customers are ensured that they won’t find these designs elsewhere, making every purchase a truly wearable, art collectible.
This summer, Young Designs takes the classic camouflage print to a new level with the ‘Camo’ series. When coming up with the various design elements for the series, Ahmed looked to the military for inspiration. He said, “From the army, the navy to the air forces, all of these soldiers who take on these inspiring roles in their lives share the qualities of strength and determination. I wanted to create art that celebrated these amazing characteristics. More importantly, I wanted to allow anyone to embrace these qualities by wearing the design they feel relates to their own personalities, based on the colors presented in the collection, and the words chosen to accompany each design.”