Eye Boutique is a fresh concept in eyewear; it is not just about eyewear & contact lenses; it is a personalized and comprehensive approach to vision care with an eye on fashion. Eye Boutique’s vision and philosophy is to provide exemplary service combined with an outstanding variety of high quality products. The brand is famously known to continuously provide precise vision care without compromising on the most contemporary fashion trends around the world.

Nowadays, when we think of Eye Boutique, we immediately associate the brand with luxury and style. Thanks to the company’s strong brand partnerships with the best international designers at their unique concept, Eye Boutique that has stores all across Kuwait. It specializes in offering unique and premium eyewear that is unparalleled in terms of offerings and services.

The Eye Boutique team strives to continuously offer Kuwait and the GCC market exclusive and exceptional eyewear products, making sure they always stood out amongst local retailers.

The company’s success cannot be completed without their dedicated and talented staff that are trained not only to the highest standards, but also in understanding your needs in terms of style and vision care. Experience and individual knowledge are important to find the masterpiece just for you!

We spoke to Sanaz Saadat, the dynamic woman who started building the concept in 2009 and manages Eye Boutique to this day. She grew the brand to six locations in two countries and is always excited about connecting young Kuwaiti designers with European design and manufacturing companies. The impressive Sanaz told us more about the brand and philosophy behind it.

What makes Eye Boutique so unique?
Our constant pursuit of excellence and uniqueness. We are constantly evaluating our brand against the local and international markets, and introduce improvements in every new decision to offer a unique in-store experience.

Why did you choose the luxury field?
The Kuwaiti clientele is very aware and up-to-date with the international market, and they appreciate quality and high-technology. It was only logical for us to make these niche products accessible to the local and regional market.

Is it true that some of the sunglasses are handmade?!
Yes, the process of creating an eyewear can be very intricate and requires a lot of craftsmanship. From small details that are on the hinges of our products to the diverse materials that are used in some of the products we carry, there is a lot of attention to details that we and our clientele enjoy.

What is your absolute favorite limited collection that has dropped in Eye Boutique?
It is difficult to talk about one specific brand that had the biggest impact, however, I would say that our own vintage collection was for sure the most exciting and unique collection.

How did your background/knowledge support the success of Eye Boutique?
We are always in a dynamic relationship with Hassan’s Optician Company. We bring a lot of our learnings from Hassan’s and use them to push boundaries in Eye Boutique.

How do you measure the success of Eye Boutique?
The diversity of our customers and our brands.

Do you offer any services beyond providing fashionable eyewear?
We have style advisors who would help you choose the best frame for your face shape and skin tone. Also we try to give you vision solutions that complements your lifestyle.

What makes your service so convenient?
We personalize our services to match with your requirements. From style recommendations to home delivery and follow-ups.

Who supported you the most with opening Eye Boutique?
We have a very good relationship with suppliers who are always on board with us when we plan to open a new location, also mall managements have appreciated the concept and worked closely with us in order to make the brand more visible.

Are some items/brands exclusive to Eye Boutique?
Yes, we do believe that if we combine exclusivity with quality service and other positive attributes, we can garner loyalty. Some of our exclusive brands are; Jacques Marie Mage, Vysen, Ophy, Moscot, John Dalia, Kuborum, Massada in addition to exclusive capsule collections from Lindberg, Cartier, Mykita and Dita.

Which sunglasses took the most time to craft?
Dita eyewear, creating a single frame can take as many as 320 separate production steps over a period of 8 months.

Who does Eye Boutique cater for?
The target customers of Eye Boutique are connoisseur of eyewear who value technology and quality.

What would you consider your greatest achievement since opening Eye Boutique?
Creating a community of locals who understand and appreciate quality eyewear. It is thrilling when we see our customers’ eyes sparkle when they see in our store a brand that they saw in other parts of the world. Many times we heard from our customers that they are so happy to see this brand in Kuwait.

What struggles/hurdles have you faced in the past 10 years of operating?
During the pandemic, supply chain got effected, and we had a shortage of some unique products. Now luckily things are improving and going back to normal.

If you could describe Eye Boutique in one sentence, what would it be?
Where fashion meets vision care.

What does the future look like for Eye Boutique?
We are very excited for what is to come. We have started partnership with new brands, and are planning for opening new locations.

Any plans on expanding beyond the GCC?
It will be a Surprise :-)!

You can find the Eye Boutique stores at 360 Kuwait, The Avenues, Kout Mall and Gate Mall in Kuwait and Dubai Mall and City Walk in Dubai. Follow @EyeBoutiqueME on Instagram, Facebook and Twitter to stay up to date with their news or visit eyeboutiqueme.com.