Relaxed Sophistication for Womenswear

From the cosmopolitan city life to warm days by the ocean, H&M’s Summer 2018 Womenswear is designed to suit all occasions under the sun, regardless where you choose to spend the summer. Smocking details, tie-up closures and paper-bag waists providing some light structure to the dresses. Kaftan-style pieces with deep v-necklines can easily be worn as beach cover-ups or as an instant everyday outfit.

Loose-fitting shorts cinch in naturally at the waistline, where pretty blouses with balloon sleeves, off- the-shoulder necklines and knotted tops in cotton-linen blends can be worn with ease. Overall, the color palette of the collection features warm sunset hues and ocean blues, plus hints of khaki greens, cognac, light beige and black set against crisp whites. Beachy stripes, bold painted floral prints and striking embroidery add a cheerful and eye-catching element.

Modern Casual and Sophisticated Surf for Menswear

The modern man living his life in California and spending all his free time on a surf board has inspired H&M for this year’s high summer collection. A light and easy summer wardrobe based on short sleeve tops that are teamed up with drawstring shorts. All over printed resort shirts are key and will take a center role throughout the whole summer. The color palette goes from summer darks via sun kissed pastels to crispy white. Vivid stripes and exotic front prints complete this relaxed yet stylish look.