When companies walk the talk, we have to stop and give them props for it. Alghanim Industries just released a wonderful video in time for International Women’s Day on gender diversity in the workplace. It reflects their commitment to creating a workplace environment that enables women to establish flourishing careers.

Below is a snippet of the video:

صناعات الغانم تحتفل باليوم العالمي للمرأة من خلال دعم الارتقاء الوظيفي للمرأة, وتعزيز التنوع بين الرجل والمرأة في العمل. فكيف ستتركين بصمتك وتحققين النجاح؟https://t.co/ztedudFXQx pic.twitter.com/AcQmvufiIU

— CostaKuwait (@CostaKuwait) March 8, 2018

The diversity of women appearing in the video is a breath of fresh air. Different nationalities, ages and specializations. It is inter-sectional in every way!  The video, also produced by a team with women at the helm, focuses on each woman’s journey, with their own individual challenges and achievements, without stereotyping or generalizing. For women and men, it is a reminder of the impact that women can have on a company, big or small. After all, hiring from a larger talent pool is always better business.

Cynics will shake their heads and question the genuineness of these campaigns. But Alghanim Industries boast some really progressive policies in maternity, parental and even miscarriage leave. Real social corporate responsibility in action right there. This campaign keeps the big picture in view, highlights positive role models and sparks conversation.

You can watch the entire video below:

For more information on the campaign check out Alghanim Industries Gender Diversity website.

Featured image consists of screengrabs from the YouTube video.