Safir Hotels & Resorts is turning to the youth for innovative ideas to take their upcoming hospitality brands to the future!

Safir, established in 1993 by Kuwait Hotels Company (KHC), has asked Kuwait University’s College of Architecture students to come up with ideas that will deliver a modern hospitality experience.

This grass-roots method to product development is a unique approach and will enfold the university’s young local talent into the design process.

Safir is currently in the process of developing new hospitality brands, one of which is to be positioned in the midscale hospitality market segment and aims to appeal predominantly to younger generations.

“The youth are our future. They see things differently than we do, as their minds are still fresh, exploding with creativity, and unburdened by the restrictions and limitations that we sometimes impose on ourselves with the experience that comes with age,” said Safir’s CEO Fawzi AlMusallam.

“We can learn from them just as much as they can learn from us. It is an opportunity to involve the youth of Kuwait whilst giving back – to provide them with a creative outlet and a chance to leave their mark on the world.”

Safir CEO Fawzi AlMusallam

The students of Interior Architecture Studio III – led by Dr. Muhannad Al Bagshi and TA Architect Noor Abdal – are focusing on developing concepts for two key areas the hotel guest room and hotel lobby.

For Safir, a key element of the students’ deliverables is creating designs that use space cleverly and efficiently, while still reflecting the local culture and the expectations of young hotel guests.

KU’s architecture students are being provided with guidance from KHC’s resident architect and Corporate Director of Design & Technical Services Lidia Janakievska.

For more information on Safir Hotels & Resorts, please visit safirhotels.com.