Ramadan is the most festive month in Kuwait. The Holy month is a great opportunity to spend time with loved ones be it for Iftar, Suhoor or Ghabqa. The festivities end on the high note of Eid, making it the perfect opportunity to express yourself in your style.
The H&M Ramadan & Eid Statements 2022 collection celebrates striking elegance, where layered and flowing silhouettes taking centre stage. The garments inspire confidence and authentically capture both laid-back and luxury aesthetics. This contemporary collection embodies the beauty of flowers, and each piece is as unique and expressive as its wearer.
H&M have been treating us to wonderful Ramadan & Eid collections for a couple of years now and every year they make dressing up fun and easy. The styles are decidedly Ramadan but are always timeless and can be worn all year round.
Whether you want to feel comfortable but look effortlessly cool for Iftar or look exquisite for Eid – the collection has got you covered. Much like a beautiful bouquet, the H&M Ramadan & Eid Statements collection offers an impressive assortment of shapes, colours and silhouettes.
The collection’s cascading frills, bell sleeves, ruched hemlines and undulating pleats are undeniably floral. The red high-neck dropped-hem dress, wide-sleeved drawstring-waist dress and the rippling sunburst pleated dress are particular standouts. Other key pieces include the painterly collared shirt, the metallic tunic, and the statement puff-sleeve dress, which encapsulate the collection’s broad range of styles. The tangerine-toned chunky slip-on heels, the layered gold necklace, and the gilded chain-link belt encourage personalisation and bring a bolt of colour and embellishment to the expressive watercolour jacquards, prints and fluid textures of the garments.
The collection is largely made with more sustainably sourced materials, such as sustainable viscose (ECOVERO), recycled polyester, Tencel and organic cotton.
“What I love is how versatile these pieces are. The collection is tailored for occasion wear, but there’s such an opportunity for experimentation in any circumstance. From wide sleeves and delicate pleats to adjustable waistlines and floral motifs, there is lots to self-express and celebrate with”
Eliana Masgalos, Concept Designer
The first drop launches on 3 March 2022 with a fresh, feminine palette of crisp whites, pastel lilacs and soft blues. The second drop launches on 17 March 2022 and will present a rich, sublime palette of jewel-toned pinks, purples, and fiery oranges. The third drop launches on 14 April especially tailored for Eid gatherings, with limited pieces in alluring colors with a hint of pop.
We spoke to Eliana Masgalos, Concept Designer to find out more about the concept and her role.
Hi Eliana, please tell us more about your role as concept designer at H&M.
Hi! I work with the team on the creative direction of the collection and try to create a clear overview of the collection’s ethos and feel through sketches, imagery, and mood boards. These overviews keep the design team on track throughout the creative process; that way, we can ensure we’re bringing great, cohesive pieces to our customers.
Can you tell us more about what H&M has envisioned for its Ramadan collection?
We wanted the collection to feel free-flowing and light. There’s a symbiosis throughout the collection, but each piece still feels remarkably individual. That was especially important for us; we want our customers to feel represented in what we create, we hope there’s something for everyone within this collection.
What is the key inspiration behind the collection?
There’s definitely a floral undertone to the whole collection. We wanted to capture the beauty of flowers; they’re diverse and expressive, just like our customers. We thought of this collection as a big, beautiful bouquet that celebrates lots of unique textures, colors and personalities.
What are the key materials used in this collection?
We’re thrilled that so much of this collection comprises more sustainably-sourced materials. Many of the pieces are consisting of at least 50% more sustainable viscose (ECOVERO), recycled polyester, Tencel or organic cotton.
Do you have any favorite pieces? If so, what are they, and why do you love them so much?
A hard question to answer! There’s a soft blue floral printed dress that feels so fresh and perfect for Spring that I particularly love. It’s 100% recycled polyester and has ruffles rippling all over; it’s a joyful piece.
The collection will launch in three drops and will be available at kw.hm.com, in selected stores and on the H&M app starting March 3 with prices from KD 4.990, with the last drop available exclusively in MENA.
