We get so excited when local Kuwaiti concepts expand into the Gulf region and beyond! And that is just what KLC Virtual Restaurants is taking their virtual brands to Dubai as it sets its sights on greater expansion. Earlier this year, KLC Virtual Restaurants launched One Eatery in Kuwait, transforming the food delivery scene. One Eatery is a virtual food hall concept that caters to a selection of tastes from a cloud kitchen while prioritizing taste and quality. KLC’s concept power lies in utilizing fresh ingredients, prepped to order, with around the clock delivery, so you can get your favorite meals at any time of the day.
The reason we find One Eatery to be unique and convenient is because of the range of cuisines and the diverse offerings it brings under one roof. Currently, KLC has over 60 virtual brands which include 15 different types of cuisines, some of which include: Junkyard, Pasta Di Risotto Italia, Taco Eataco, Pancake Rush, Egg Squared, The Kitchen, Thrive Salads, Generation Acai, Chubby Balls, Minime, and Project Pasta. You would be hard pressed not to find something that tickles your taste buds.
KLCs’ success originates from having identi-fied a growing appetite for quality food at reasonable prices in the delivery market early on. KLC knows how to strategically fill market gaps and satisfy the online market demand by operating a vertically integrated cloud kitchen business model. This has enabled KLC to efficiently target ever-changing consumer behav-ior which is useful in targeting both the UAE and Qatar market.
The Dubai market is one that isn’t always easy to break into, the country offers a greater variety of cuisines compared to others in the region, offering fine dining and street food options. KLC Virtual Restaurants is replicating and adapting its success story in Kuwait to the UAE and has already been present there for two years. With their cloud kitchens, and a delicious selection of recipes, the brand is well placed to achieve great success in the UAE. Dubai was chosen as the first expansion outside of Kuwait because the UAE market sets the bar high, and customers expect high quality foods that are incredibly delicious, at the best price points.
The taste buds in Dubai are vast and varied, and that is why the One Eatery Concept is a great fit for UAE audiences. Since the establish-ment of One Eatery by KLC Virtual Restaurants, there have been over four million successful orders across the region, indicating they are on the right track and aren’t slowing down anytime soon. This year, KLC has more than doubled the number of brands on offer in Dubai.
Starting with only three kitchens, KLC has been serving multiple areas in Dubai, and serving over 1,000 orders daily across these kitchens. Strategically located in Dubai’s busiest and most frequented ‘Hot Zones’. KLC Virtual Restaurant’s biggest cloud kitchens are in Business Bay and Media City, which have the capacity to deliver over 60 brands from their locations. These new kitchens have a larger capacity than the current kitchens, and this was a strategic decision since demand in Dubai is so fast growing, and with hopes to triple the number of orders served within the next six to nine months.
With the focus always on high standards, KLC continues to send trained chefs to Dubai from Kuwait to oversee the operations and ensure that the same quality and flavors as Kuwait are replicated. Additionally, due to the UAE’s diverse population; KLC Virtual Restau-rants can deliver a variety of brands and offer endless choices of cuisines to suit any taste. In Dubai, the brands are available on the most popular online delivery platforms such as Deliveroo, Talabat, Zomato, Careem, and Noon. KLC Virtual Kitchens are also working on being able to serve all of Dubai with the launch of the new kitchens.
Fortunately for Qatar food lovers, KLC Virtual Restaurants have launched in Doha just in time! The World Cup being around the corner will allow KLC to cater to the very diverse market and satisfy all customer cravings! Qatar is a smaller yet similar market to Kuwait, allow-ing KLC to be confident in providing variety and quality of food to the local Qatari market!
KLC Virtual Restaurants continues to grow and innovate the brands it offers through the One Eatery concept in Kuwait, Dubai and Qatar, and is continually evolving to match the taste buds of its customers. The idea of using Dubai and Qatar as steppingstones for more growth, KLC Virtual Restaurants is eyeing further expan-sion, starting with Abu Dhabi in 2023 and soon thereafter into KSA and Bahrain, and we are just so excited to follow this journey!
Follow @KLCvirtual on Instagram to stay updated on KLC Virtual Restaurants’ expansion of One Eatery across the region and follow @OneEatery to learn more about this unique virtual food hall. You can order online in Dubai through Deliveroo, Talabat, Zomato, Careem or Noon, and if you are in Kuwait, head on down to Al Hamra’s food hall to experience the variety of appetizing cuisines available at One Eatery. Qatar food lover: Get your fix by ordering through Talabat, Carriage, Snoonu and Rafeeq.
