If The Body Shop has taught us anything it’s that self-care with natural products, and organic ranges really does a body, and mind, good. So, what’s the safest way a person can embrace macquillage without it being a mask; having make-up work for you to enhance your natural beauty so you can be comfortable in your own skin and confident? Taking inspiration from Tik Tok and Gen Z – a generation that takes no-nonsense, and loves to love life – The Body Shop now provides the perfect tools and products for self-expression. bazaar decided to give the latest Tik Tok make-up trend of “Siren” and “Doe” eyes a try using The Body Shop cosmetics with makeup artist (MUA) Rossana and found out a lot more along the way!
Generation Z doesn’t allow itself to be made to fit into any pre-conceived boxes and that means celebrating all skin tones and types. There is a veritable smorgasbord of vegan-society approved foundation in the Skin Tint, or Fresh Nude refillable Face Base and another impressive range for the Vitamin C Concealers. These can be used conventionally to match your skin, yes, but can also be used like a palette of colors to shade and add depth where you most want to experiment with your look. Building a great base means it can be dewy in places, and more matt in others, with the application of products used not always the way it says to on the box. Setting spray as primer, anyone? ALL DAY LONG 3-IN-1 Makeup Setting Spray with its Community Fair Trade (CFT) Moringa Seed Oil formula, is a game-changer when sprayed between make-up application steps. You know your skin best, so mixing up the way you use products creates your ideal skin canvas to work on.
Serums that have been part of skin-care routines are now being used to blend, mix and apply dewy make-up. The Body Shop recognizes the importance of skin care within the DNA of their cosmetics and you can choose products with tea tree, vitamin C and coconut oil to boost your beauty even further.
Gen Z also likes to remind us that foundation (despite its name) doesn’t have to be the base, and a trending application is to place your blusher and contour first, and then blend with the application of your favored foundation. This gives a fresh-faced, in-from-the-cold look – Tik Tok trend – that radiates health. We used the Fresh Nude Foundation Brush, to blend out, then applied non-drying Face Base lightly with a powder brush. The Body Shop brushes have all been re-set in aluminum and bamboo for environmental and recycling purposes.
We lightly set the face frame by applying Frame It Brow Pomade brushing up to open out the eye, perfect for the extended eye-liners to come. If you’re wary of brow make-up the pomade also comes in a clear shade that gives the same level of conditioning and fixes eyebrows in place with long-lasting effect.
We took a fresh healthy glow and inspiration from Pantone’s Colour of the Year “Viva Magenta” to add a pop of color to the eyelids, cheeks and lips. Using two of the ten available colors of Freestyle Multi-Tasking Colour Pigment on the eyelid creates a nuanced look instead of one-color block and gives a true “pop” intensity. An important product ingredient used in Colour Pigment is organic virgin coconut oil, so the color is pigmented yet seamlessly blendable!
Both the Siren and Doe looks require lining the eye, Doe being a little softer. Using Freestyle Multi-Tasking Crayons, housed in a fully recyclable wooden pencil, the key feature of the velvety finish is the buildable intensity of color. These can also be used on lips and also come in ten colors! We gradually created the right intensity to then simply smudge out the flick for Doe and used the stunningly intense Wake-Up Call Liquid Eyeliner to add the elongated cat-eye for “Siren”. The Body Shop has even used CFT Organic Aloe Vera in this liner, vital where it’s being used on the most sensitive area of the face. We added Natural Form mascara at the end so as to not detract from the eyeliner impact, but for the other mascaras you can also choose either Turn It Up – which has a volumizing and curling effect, or Everproof – additionally lengthening and also waterproof. All the mascaras contain CFT organic virgin coconut oil.
Finally, we finished off with a natural wash of color by applying a swipe of Sheer Touch Lip and Cheek Tint on the lips! So which look do you prefer? If you want to try them both or experiment with other fabulous looks using The Body Shop cosmetics range, we used Chamomile Sumptuous Cleansing Butter as an easy way to remove make-up. It melts away all products, even water proof mascara, and leaves the skin soft and moisturized. Ready to start again!
View the Siren/Doe video by scanning the QR code above, and following @thebodyshopkuwait on Instagram. Find The Body Shop new cosmetics range instore and online thebodyshop.com.kw. Videography Hélène Tarabay for bazaar Studios. MUA Rossana Ruiu.
