Climate needs a special exterior finishings that stand for long against harsh weather conditions, and in a world where the exterior of your home becomes a canvas for expression, having to look fresh and fabulous is imperative. That is why we are so pleased that Jotun Kuwait has introduced Jotashield Eterna, a paint that goes beyond aesthetics. This isn’t just about aesthetics ; it’s about enduring beauty, a shield against harsh climate, and a nod to the lifestyle of those who seek both style and substance.
Jotashield Eterna is not just a paint; it’s a statement. Crafted for those who see their homes as reflections of their personalities, this exterior wonder promises not just a visual treat but lasting protection. Its smooth finish, a result of superior technology, embraces over 500 hues, transforming your space into a palette of possibilities. Which one will you choose?
What is great about Jotun’s new line is that style definitely meets sustainability. Picture a home untouched by the relentless dust storms, where every corner radiates freshness. Jotashield Eterna is more than a paint; it’s an innovation. A shield against time, its anti-dust technology ensures your exterior stays pristine, reducing the need for constant touch-ups. This is the art of exterior living, effortlessly blending style with sustainability. With highly resistant washability properties, your walls stay cleaner for longer, giving you more hassle-free moments that truly matter.
Jotun Kuwait understands that your space isn’t just a place; it’s a lifestyle. Jotashield Eterna is more than a paint; it’s a curated experience. Tested for durability and weather resistance, it’s a testament to Jotun’s commitment to creating products that seamlessly integrate into the rhythm of your life. Its active protection additives slow down the paint’s ageing by fighting free radicals generated by the extreme effects of UV exposure. Eterna has received 15 quality assurance certifications from global third-party labs, including C02 diffusion, QUV accelerated weathering, water permeability, and salt spray testing.
Jotun constantly works to strengthen its entire product portfolio by combining the best quality with constant innovation and creativity. New product ideas are developed and refined through the company’s innovation network which involves testing the new concept before an innovation board to determine its potential and efficacy.
Commenting on the launch of the Jotashield innovations, Kjetil Urheim, General Manager, Jotun UAE, explained to us that “When a specific challenge arises in our market, we set out to find a solution. Through our regional headquarters in the UAE, we can stay connected to our region’s markets and quickly respond to evolving local market trends with pioneering products – Jotashield Eterna and Kanva are examples of just that”.
“There’s an unmet need for exterior products that not only look beautiful, but last – and lasting beauty cannot just come from color performance and durability, the paint needs to be designed in a way that it can resist the region’s dusty climes. We are proud to have developed new, innovative products that will help solve our customers’ exterior maintenance challenges. By applying our first-hand knowledge and insights, we used state-of-the-art technologies to create new industry standards with unparalleled resistance to dust penetration, easier application and maximum color performance – we hope our customers enjoy protecting and beautifying their walls,” shared Tina Helland, the regional R&D Director at Jotun.
Elevate your space with Jotun Kuwait – a brand synonymous with innovation and creative expression. Jotashield Eterna isn’t just a paint; it’s an invitation to reimagine your lifestyle, where each stroke of color is a step towards a more vibrant, enduring, and simplified way of living.
Jotashield Eterna is now available at Jotun’s Kuwait shops, ready to transform your space into a sanctuary where durability meets design harmony. Step into a world where your exterior isn’t just painted; it’s curated for the lifestyle you desire. Follow Jotun on Instagram to find out more @jotunpaintsarabia.
