COS celebrates the 2025 Lunar New Year and Year of the Snake, a time for fresh beginnings, renewal, and opportunity, with a campaign highlighting new energy and good fortune. The collection features limited-edition bags, bag charms and a capsule of seasonal ready-to-wear pieces in a fresh color palette.
Inspired by contemporary culture, the London-based fashion brand is known for iconic wardrobe pieces, elevated essentials, and innovative designs that are made to last. Dedicated to quality and sustainability, COS takes a bespoke approach to design, creating unique collections that combine function with timeless style. Experimental design details and material innovation are frequently revisited to include the latest sartorial advances and ensure the considered use of fibres whether they be recycled, renewed, or sustainably sourced.
Four repurposed leather bag charms sit at the heart of the collection, merging modern design with traditional knots, each welcoming new possibilities for the year ahead. The charms feature hand-made decorations, each a little different from the next – elements that form the true essence of individuality. Mini bags in leather or suede complement the charms, which can be mixed and matched based on favorite color combinations or individual sentiments.
The Cross knot is associated with good fortune, bringing prosperity and new beginnings, complemented by Yellow Jade, symbolizing a long life. The Peace knot represents peace and harmony, while its Clear Quartz stone is believed to have healing properties and amplify positive energy. The Ice Blossom knot is thought to turn dreams into reality, and the Jade is believed to attract wealth, success and love. Finally, the Double Ear knot symbolizes a union of two people, with the Rose Quartz pairing representing all forms of unconditional love.
Continuing to celebrate the renewal of life, COS offers a capsule collection of ready-to-wear pieces that embrace spring’s vibrant and lively hues inspired by the harmonious coexistence of elements found in nature, where new life begins. Collection highlights include soft knitwear, tailoring and accessories.
The capsule will launch online and in selected COS stores starting in January, and the exclusive artwork will be displayed in select stores across China, Singapore and Malaysia.
