The languid glamour of the French Riviera has always been a mood as much as a place. H&M Studio’s Resort 2026 collection understands that instinctively. Inspired by the south of France, it captures the region’s particular tension between free-spirited creativity and undeniable glamour, translating it into pieces that feel equally at home at a morning market or a terrace dinner as the sun goes down.
The collection moves between floaty dresses, kaftans and crochet knits on one hand, and soft-yet-structured tailoring on the other. Embroidery, rope details, handkerchief hems and antique-style buttons lend a handcrafted quality to the whole. The mood is one of unhurried elegance. Beauty in imperfection. Ease over polish.
For the color palette, sun-kissed yellows, burnt ochre and sandy beige meet crisp white, black and deep navy. Fabrics are summer-ready: breezy linen, cotton and viscose. Among the standout pieces is a white cotton blouse and miniskirt set with a sailor collar, embroidery and handkerchief hem. Dresses include a burnt ochre long crochet sleeveless style with a sunflower pattern, high leg slit, racerback and ruffles, and a yellow maxi dress with an open back, ruffle seams and contrast stitching.
A beige linen-mix blazer arrives with a pointed collar, a long line of buttons and a soft curve to the waist, paired with matching shorts in a neat, slightly A-line silhouette. There is also a deceptively simple white cotton dress that plays on the apron shape with a draped bust, embroidered straps and generous volume.
Accessories complete the picture with the same sun-soaked confidence. A burnt ochre triangle bikini in an abstract sunflower print, red leather thong kitten heels, a boat shoe mule, a butter yellow baguette bag, green oval sunglasses and sunflower-shaped earrings round out a capsule that feels cohesive without being matchy.
“For H&M Studio Resort 2026, we wanted to capture the incredible duality of the south of France,” says Kathrin Deutsch, H&M Studio collection designer. “Bohemian creativity alongside effortless glamour. We have woven that tension into every detail, from embroidery to the relaxed drape of fabrics, creating pieces that feel both artful and polished. Then we added a few sailor-inspired details to give a more edgy, raw feel.”
The H&M Studio Resort 2026 collection will be available in stores and online in Kuwait from 21 May.
