Ali Abdulwahab Al Mutawa Commercial Co. (AAW) announced that it has signed a franchise agreement with Joe & The Juice to bring the popular Danish juice bar and coffee shop to Kuwait.
AAW Deputy CEO Mr. Khalid Al Mutawa said: “We are thrilled to announce our company has signed a franchise agreement with Joe & The Juice to bring this reputable brand to Kuwait as part of our ongoing effort to diversify our product offering and to expand our portfolio with premium global brands in the food and beverage sector. We are proud to announce this partnership with Joe & The Juice, a company whose values align closely to our own. Together, we can better serve our customers’ needs and help them live healthier lives by providing them with greater access to organic, all-natural goods.”
He added: “Customers in Kuwait who are interested in living a healthy lifestyle will find a welcoming community at Joe & the Juice, where they can enjoy a coffee, juice, or healthy meal in a vibrant and energetic setting.”
Joe & the Juice CEO, Mr. Thomas Noroxe, said: “Together, we want to break into one of the world’s most promising new marketplaces. Our entry into the Kuwaiti market today with our partner AAW marks a significant step forward in our expansion plan. Our goal is to open ten more locations in the Gulf region within the next two years, and fifty more within the next ten years. We are pleased to have AAW on board as our local partner in Kuwait, and we look forward to opening the doors of our first branch to Kuwaiti customers very soon.”
Kaspar Basse established Joe & The Juice back in 2002. The first shop was located in the corner of the lifestyle store Rue Verte on Ny Østergade in Copenhagen. As an elite athlete on the Danish Karate team, Kaspar was highly acquainted with strict diet plans and a strong focus on health and nutrition. The market for nutritious food was bland, and that fueled his ambition to change the narrative of health in fast food. Kaspar formed his goal to make healthy food sexy.
Since then, the company has expanded to become a global healthy-eating lifestyle brand, with over 300 shops worldwide. Fresh, high-quality, natural, and local ingredients are used to prepare juices, shakes, coffee, sandwiches, tea and more. Its modern, hip ambiance makes it convenient and enjoyable for customers who desire a fast yet healthy lifestyle.
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