The Porsche name is synonymous with the sonorous sound of its inimitable engine. The impeccable performance and character of each and every model has never failed to ignite the thrill in the hearts of Kuwait’s drivers for the past six decades. Today, Porsche Centre Kuwait celebrates its 60th anniversary and the astonishing partnership of excellence between the brand and Behbehani Motors Company.

The journey began in 1957, and continues to thrive under the leadership of Group President Ali Morad Behbehani, and Group Director Abdulmohsen Behbehani, who maintains the legacy of its founding father. bazaar chatted with Abdulmohsen Behbehani, the face of the third generation of the Behbehani family. Not only did he share with us his first memory of his Porsche experience, he also shares how the brand’s journey in Kuwait constantly influences his drive and passion, propelling him further toward fulfilling the legacy of this longstanding partnership in Kuwait.

We met up with Abdulmohsen at the sleek and majestic Porsche Centre Kuwait. The latest car models gleamed in the natural light, perfectly lined up to greet avid Porsche fans and new buyers alike. Abdulmohsen showed us around the various departments at Porsche Centre Kuwait, from customization to the swanky Carrera Café, he seamlessly explained each and every aspect of the operation that continues to impress Porsche enthusiasts across the nation.

Porsche Centre Kuwait has been around for 60 years. How has the centre evolved throughout the past six decades?

Porsche Centre Kuwait was inaugurated in 1957 to introduce to the people of Kuwait one of the most luxurious German automotive brands and sports car manufacturers. In the early years, the showroom had displayed a number of iconic vehicles, which were soon after demanded by sports car fans and enthusiasts in the country and the region. Responding to this demand, the centre continued to evolve throughout a number of expansions and renovations to excel at providing our customers with the optimum Porsche experience. Today we have a full-fledged facility encompassing an array of tailor made Porsche services including Porsche Exclusive, which allows every Porsche owner to personally customize their Porsche favorite to reflect their personal style on their selected ride. Porsche Centre Kuwait had earned its status as an Exclusive Flagship Dealer since 2009, and continues to offer its customers with the best-in-class services.

Can you recall your first memory with Porsche?

I remember visiting the showroom at a very young age with my father and grandfather, and coming across the Porsche vehicles on display was fascinating to my eyes. I was born amid the fever of Porsche love and passion for the brand, which grew onto me as I became more involved with the business at a later stage.

Behbehani Group as a whole has celebrated many milestones over the years, which do you personally consider is your greatest achievement?

We definitely crafted a name of our own by increasing our partnership goals and portfolio of brands for our Watches & Jewelry Division over the years, to stand along our main Automotive Division. I am personally involved with the day to day brand relationship and development with our partners, which translates into our successful partnerships.

As the Director of the group and Porsche Centre Kuwait, how do you lead the company’s vision toward the future while still maintaining its legacy and heritage?

Both my father and grandfather had set a solid foundation for the business, which I became more involved in given my capacity as the Director of the group. We follow a strict philosophy of preserving the essence of what we do and how we do it, following the image which my grandfather had envisioned the business route back in the years. Porsche Centre Kuwait has maintained and surpassed our business strategies and the only way forward is to keep driving this company on a similar path with increased expectations and goals, which we are certain of achieving in the coming years. Porsche as a brand has evolved with us here in Kuwait and our family’s legacy and the brand’s traditions has come to be intertwined to preserve the core ethics and principles of Porsche.

What are some of the core values of the business that were established 60 years ago that still ring true today?

First and foremost, the invariable philosophy of preserving the essence of the business that revolves around transparency and respect. Our business model is built on transparency across all its levels and sections where we believe trust is created as a result and reciprocated between us and our customers. Additionally, respect is one of our core values which we ensure to intertwine into our daily business practice as well.

Being involved in the family business is quite an endeavour. What does this involvement represent to you?

I grew up around family members who were immersed in the world of business and who would speak to us about the importance of keeping the family and business at the top of our minds at all times. It was evident to me that I would take on the journey of being the third generation Behbehani and learned quite unforgettable lessons from my father and his wealth of experience. The strong foundation that my grandfather started and passed on to my father is remarkable and thus instilled in me a sense of passion and endless commitment and to preserve the legacy and eventually reflect this onto further heights of success.

Do you personally have a favorite Porsche model?

I enjoy driving the Porsche Cayenne Turbo S. It’s my favorite for the streets of Kuwait. An SUV concept beating with Porsche intelligent performance is a masterpiece to keep your hands attached to its steering wheel. The Cayenne is a great representative of the SUV capabilities with a corresponding sophisticated design of a sports car with character and stature, which can also be refined through endless array of customization options offered.

What is one piece of advice you rigorously follow and would like to share?

It’s essential to be armed with advice and learning lessons from one’s own as well as others’ experiences, and the one advice I would like to share today is to envision a future for the business and ensure everyone involved is dedicated to witness this success, including oneself.

How do you envision PCK in the near future?

Porsche Centre Kuwait has manifested itself to an unparalleled position in the automotive industry in Kuwait, and we are setting our next business goals to higher levels than the previous years, because we are certain that we have the capabilities to achieve our next goals. Furthermore, we are planning a number of upcoming projects in line with our expansion strategies for the coming years across Kuwait, which include structuring a stand-alone Aftersales Service Centre and Bodyshop as part of a new showroom facility, which will be dedicated to cater to customer’s needs and requests. The new facility project is expected to reach completion during the year 2019 and we are currently exploring additional areas of expansions for increased dedication and the ultimate goal of offering premium services to our customers and Porsche enthusiasts.

Porsche Centre Kuwait, Behbehani Motors Company is located in Al Rai. Call 1870 870 or visit www.porschekuwait.com for more information. For the latest updates on social media, follow Porsche Centre Kuwait on Instagram @PorscheCentreKuwait and Facebook: PorscheCentreKuwait.

Photography by Yousef Al Nasser @YousefCam on Instagram.