Digital banking felt like a useful option, until we were hit with the pandemic and realized that it was a powerful and indispensable tool. Visiting the bank is now almost unnecessary because you can do everything you need using the bank’s app. Al Ahli Bank of Kuwait (ABK) promised us ‘Simpler Banking’ and has been consistently delivering on it. Their latest ‘Push Notifications’ campaign ‘Want to win KD100?’ is a great way to encourage all customers to sign up for it.
The ‘Push Notifications’ service is an in-app service that notifies customers on all transactions. The monthly draw campaign started on the 22nd of August and will run until the 24th November 2021. Every month, two customers who have downloaded the ABK app and enabled the ‘Push Notifications’ service will win KD 100 cash. With ’Push Notifications’ customers will benefit from the convenience of transaction updates and smooth browsing of saved transaction history. The service is particularly valuable to travellers, who in the absence of a roaming network, can access the service as long as they are connected to a WIFI network. To enable the Push Notifications service on the ABK app, customers should go to ‘My Profile’, click on ‘Notification Settings’, and enable Push Notifications.
We spoke to Johair Marafi, Acting GM, Retail Banking Division at ABK to learn more about the campaign.
ABK’s latest digital offering now has a campaign attached to it. Can you tell us more?
The lessons reaffirmed during the pandemic were that we have to move into an anytime, anywhere banking mode on digital channels, and Al Ahli Bank of Kuwait (ABK) has implemented a strategy towards achieving this goal. We have noted an increase in demand for digital offerings from customers, and ABK’s continuous investment in digitization has built trust and loyalty amongst our customers through seamless digital experiences. ABK has been introducing several digital initiatives especially on its mobile app and this campaign ‘Want to Win KD100?’ incentivizes customers to enable the ‘Push Notifications’ service on their ABK apps.
What are push notifications?
Push notifications are in-app message alerts that you receive once the ABK app is installed on your phone. The push notifications service will keep customers up-to-date with all account and card transactions.
What are the benefits of ABK’s push notifications service?
Customers will benefit from the convenience of transaction updates and smooth browsing of the saved transaction history. The service is particularly valuable to travellers, who in the absence of a roaming network, can access the service as long as they are connected to a WIFI network. Push notification ensures that necessary information stands out when customers are inundated by SMS. While traditional text messages may be missed while travelling, Push Notification keeps transaction updates top of mind.
Why should I enable push notifications today?
As the uptake of digital banking channels continues to rise, the function alerts customers with immediate updates on their bank accounts and card transactions.
If any ABK customer enables push notifications for the next 3 months, the customer enters a monthly draw to win KD100 cash prize. 3 draws over 3 months, and 2 winners per draw.
The push notifications service features enhance customers’ digital banking experience by providing real-time alerts on bank accounts and card transactions. In addition, transaction status can be checked remotely and around the clock through the website and mobile application, ensuring that customers enjoy a convenient, up-to-date experience consistently.
What are some of the other digital services ABK offers its customers?
In keeping with the Bank’s ‘Digital First’ ethos, ABK has invested heavily in contactless digital banking services. We believe in integrating customer needs with relevant products and services to ensure a simpler yet vibrant banking experience. ABK continuously delivers on its ‘Simpler Banking’ strategy by providing its customers with a convenient way to conduct remote transactions swiftly and seamlessly. Our breakthrough ‘Global View’ platform allows customers to manage multiple accounts across Kuwait, Egypt, and the UAE, through a single login point. With easy access through our Mobile and Internet Banking, the platform delivers enhanced functionality to our increasingly sophisticated customers.
The launch of the ‘PIN Self-Generation’ service enables customers to generate new PIN numbers for their recently issued cards within seconds at ABK ATMs. The bank also reached a key milestone, upgrading its Interactive Voice Response Service (IVR) and introducing voice biometrics and fraud detection functions on the ‘Ahlan Ahli’ banking app, adding a layer of security and safeguarding customers’ data security.
ABK also offers secure digital payments on Garmin Pay, Samsung Pay & Fitbit, whereby customers can pay without the need of a wallet.
Capitalizing on the Bank’s existing digital reach and technological infrastructure, ABK has also pioneered a virtual banking assistant in Kuwait, an artificial intelligence (AI)-driven chatbot for ABK account queries and service requests. This demonstrates the Bank’s determination to stay ahead of the curve and provide the best digital banking experience to customers, powered by the most innovative technology for the financial sector.
For more information about this and other ABK offers, kindly visit eahli.com or contact an ABK customer service agent via ‘Ahlan Ahli’ at 1 899 899.
