Here at Goji, we are firm believers that a woman can never have enough accessories. Piling on the accessories allows you to constantly update your basic staples season after season. You can take your daytime look straight to evening-glam ready with just a few additions. Also, we must say that accessories are getting even more exciting in 2013, long gone are the days of boring pieces! It is all about statement and functionality, like the versatility of a multifunctional TIA scarf or the cheeky coolness of an 11objects collar is what we feel makes or breaks an outfit. We also adore the ethnic vibe of pieces like anklets and headpieces a la HAATICHAI.

In yet another fabulous shoot, Goji Boutique employs both art and charity. Using signature scarves by Abdullah Al Awadhi and Plomo o Plata cotton/silk scarves to style the background and model Feda, who couldn’t be happier to show off her new look. Shaving her head only a few days prior to shooting this spread, Feda has donated all her hair to Fatma Clinic, where it is then employed to create wigs for cancer patients who have lost their hair surviving the disease. If you’re interested in making a hair donation, contact Fatma Clinic at 2564 1234.

Photography : Maha Al Asaker             Art direction : Sama Al Wasmi

Make up : Toni & Guy Al Corniche      Model : Feda Al Awadhi